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You ARE The Brand – Now What, Advanced Breast Cancer Detection, Maintain Your Conditioning Like the Pros

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Episode 234: 10-10-13

You ARE The Brand – Now What?

Bruce Turkel – CEO/EDC – Turkel Brands. Bruce is one of the leading experts on branding in the USA. We discuss how to build your brand. We talk about things our listeners can do immediately to improve their businesses, including the use of social media, how to direct customers to your business, how to set your firm apart and what ideas work and do not work. It will be irreverent and full of useful content.

This week our topic is titled, “You ARE The Brand – Now What?”

Advanced Breast Cancer Detection

Our UHealth guest is Dr. Monica Yepes, Assistant Professor of Radiology and Section Chief of Breast Imaging at Sylvester Comprehensive Cancer Center at the University of Miami Miller School of Medicine.

Dr. Yepes will discuss the most advanced technology in breast cancer detection, 3D mammography, which is now offered at Sylvester. The 3D mammogram, or Tomosynthesis, takes multiple thin x-rays throughout the breast, which may help detect cancer more easily by helping to differentiate normal breast tissue from abnormal findings.

Maintain Your Conditioning Like The Pros

Terek Maddox, B.S., exercise physiology, is an exercise science/strength and conditioning coach for his firm ESPA Training, Inc., in South Florida. After a stint with the New York Jets‘ strength and conditioning department, Terek returned to Miami to head his own sports-training company for professional athletes in the South Florida area.

He currently works with athletes in the NBA and NFL, in addition to high school and collegiate-level athletes training to get to the next level of their specific sport. Terek is a member of The National Athletic Training Association Board of Certification.

This week we discuss what your trainer can do to keep you in top shape once you have gotten #FitForLife.

Episode 234: 10-10-13  (To download, right-click and select “Save Link As”.)

Feature photo courtesy of Victor1558 on



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