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Branding & Business Growth: Unlocking Success Strategies with Bruce Turkel

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Episode 815 | 04.09.25

Join Jim Fried as he welcomes branding expert Bruce Turkel to discuss the secrets behind powerful brand messaging, standing out in a crowded marketplace, and building a business that thrives.

Bruce shares insights from his decades-long career, working with global brands and entrepreneurs to craft compelling stories that drive success.

Whether you’re a business owner, marketer, or entrepreneur, this episode is packed with strategies you can apply today!

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About Our Guest:

Bruce Turkel

Bruce began his advertising career in New York in 1980, but due to his entrepreneurial drive, which was influenced by his father, Bruce returned to Miami in 1983 and founded Turkel Brands, the branding and advertising agency he now heads.[2]

Bruce is also a founder and board member of The Strategic Forum (TSF). TSF is a South Florida-based executive organization dedicated to creating business opportunities for its c-suite members as well as students from Nova Southeastern University‘s. Wayne Huizenga College of Business and Entrepreneurship.

Bruce is also a professional speaker and author. He has written and published three books on branding and marketing, Brain Darts, New Design: Miami, and Building Brand Value and one novel, The Mouth of the South, A member of the National Speakers Association,[3] he has spoken for Fortune 500 companies including NikeToll Brothers and Discovery Channel, at conferences such as Destination Marketing Association InternationalNAMM, MPI, and ProMax and at universities including MIT and Harvard.[4][5]

He has been interviewed on CNN and NPR. He is a regular guest subject matter expert on Fox Business Channel[6] and has been featured in The New York Times ,[7] The Miami Herald,[8] and Fortune.[9]

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In Episode 820 of Fried on Business, host Jim Fried welcomes Larry Zinn, Executive General Manager of Warren Henry Automotive, to talk about the company’s groundbreaking automotive vocational training program—a paid, two-year opportunity aimed at helping high school students launch careers in the auto industry.

Warren Henry Automotive is a sponsor of Fried on Business. This episode features a discussion of their training program as part of that ongoing relationship.

As the automotive world continues to evolve with technology and electrification, the demand for skilled technicians and service advisors is growing rapidly. Zinn shares how Warren Henry is addressing that gap by reaching out to students who want more than a classroom education. Through this program, participants gain hands-on experience, mentorship, and a real paycheck—all while developing valuable skills that can lead to full-time roles in one of Florida’s most respected dealership networks.

This episode covers how the initiative works, what students can expect to learn, and why supporting workforce development in trades is not just good business—it’s a smart investment in the future.

Whether you're an educator, parent, student, or someone curious about alternative career paths beyond college, this episode delivers real insight into how local businesses can drive impact and opportunity from the ground up.

🎧 Tune in now to learn how Warren Henry is putting young talent in the driver’s seat of their futures.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

In Episode 820 of Fried on Business, host Jim Fried welcomes Larry Zinn, Executive General Manager of Warren Henry Automotive, to talk about the company’s groundbreaking automotive vocational training program—a paid, two-year opportunity aimed at helping high school students launch careers in the auto industry.

Warren Henry Automotive is a sponsor of Fried on Business. This episode features a discussion of their training program as part of that ongoing relationship.

As the automotive world continues to evolve with technology and electrification, the demand for skilled technicians and service advisors is growing rapidly. Zinn shares how Warren Henry is addressing that gap by reaching out to students who want more than a classroom education. Through this program, participants gain hands-on experience, mentorship, and a real paycheck—all while developing valuable skills that can lead to full-time roles in one of Florida’s most respected dealership networks.

This episode covers how the initiative works, what students can expect to learn, and why supporting workforce development in trades is not just good business—it’s a smart investment in the future.

Whether you're an educator, parent, student, or someone curious about alternative career paths beyond college, this episode delivers real insight into how local businesses can drive impact and opportunity from the ground up.

🎧 Tune in now to learn how Warren Henry is putting young talent in the driver’s seat of their futures.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

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