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Cesar L. Alvarez: Building a National Legal Brand

Part 1

Part 2

Jim Fried of Fried On Business talks to Cesar L. Alvarez, Shareholder and Co-Chairman at Greenberg Traurig LLP. He previously served as the firm’s Executive Chairman for more than three years and as its Chief Executive Officer for 13 years. During his tenure as CEO, which began in 1997, he directed the firm’s growth from 325 lawyers in eight offices to approximately 1,850 attorneys and government professionals in more than 36 locations in the United States, Europe, Asia and Latin America, including strategic alliances in Milan and Rome, Italy. Under Alvarez’s leadership, the firm was recognized as the fastest-growing law firm in the United States and is among the Top 10 law firms in the country. We discuss how he built the firm, how he sees the legal industry today, and how the firm is preparing for the future. It’s all about building a national legal brand.

Interview Segment

Episode 337: 10-08-15

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