Jim Fried of Fried On Business talks to Bruce Turkel, CEO and ECD at Turkel Brands. He has helped create some of the world’s most compelling brands including Miami. Turkel has worked with Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Azamara Club Cruises and many more great companies. We discuss who your SPOC is and why that person is so important.