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Living kidney donor shares life-giving story

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A few weeks ago, Vickie O’Neill-Haber gave the gift of life. She became a living kidney donor to a complete stranger who desperately needed a transplant.

It’s a fascinating and beautiful story, and she came on the air recently to tell us about it.

A close friend had posted on Facebook that she knew of a woman who needed a kidney transplant. And she issued a call for volunteers to be tested.

Vickie figured the odds were against being a match, so why not be tested? What could it hurt?

Well, it turned out that the long odds weren’t so long after all. Vickie was a match – much to her surprise.

“I just kept making it through each round. First, my blood type was good. Then my kidney function was good. It all just kind of spiraled from there,” she said.

The whole thing was set up to be an anonymous donation, but through a bit of sleuthing Vickie was able to eventually identify the recipient, Rachel.

Call it fate or call it providence, the two would soon have an unplanned meeting in person at a local religious event.

And, as it turns out, Rachel is a first cousin of Vickie’s Facebook friend.

All of which led Vickie – and everyone involved – to believe that this was meant to be.

Vickie said it was her sense of mercy that led her to follow through on the kidney donation.

“There are so many people who need a kidney, and most of them wait for years. They’re not able to function. They’re on dialysis. They’re bound to their house. They can’t work. They don’t have a good quality of life,” she said.

“I thought to myself, ‘If this were me. If this were one of my kids. If this were my partner or my parents. If this were anyone in my life – God forbid – who was dealing with this, I would be sitting around praying for someone to step up and make a donation. I thought, you know, why wouldn’t I be the one to do that.'”

Four weeks have passed since the surgery, and Vickie says she feels amazing. She went back to work as a school teacher after two weeks, and soon thereafter she was able to go bowling and play in her soccer league.

“Really, it was one week out of my life. One week where I was in the hospital for a couple of days,” she said.

“But, more importantly, what I saw in my recipient’s family and in my recipient, I don’t even remember what the pain felt like.”

She visited Rachel the day after the transplant. It was a meeting filled with tears of joy. There would have been some hugging, but hey, they both just had surgery.

Now, if you have an inkling that you might want to become a living kidney donor – but you’re still on the fence – Vickie has some words of encouragement for you.

“I would tell them that it would probably be the best decision they ever made in their life. It’s easy. It’s simple. You have a ton of support through the hospital,” she said.

“There is no reason in the world, if you’re a healthy person, to not consider donating your kidney. Your life will not change one bit, but somebody else’s life will change 200 percent.”

My wife, Vivian Fried, still needs a kidney donor urgently. She is staying strong and upbeat! Please help!! For information on kidney donation, email R1125@renewal.org

Click here to listen to the inspiring conversation with living kidney donor Vickie O’Neill-Haber.

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Wynwood didn’t become a global destination by accident—it was built through vision, coordination, and long-term commitment. In this episode of Fried On Business, I sit down with David Lombardi, Chairman of the Wynwood Business Improvement District and founder of Lombardi Properties, to unpack how one of Miami’s most recognizable neighborhoods was intentionally shaped.

David shares the behind-the-scenes reality of building Wynwood: the early risks, the role of private investment, and the importance of public-private collaboration. We discuss how the Business Improvement District model helps maintain safety, cleanliness, infrastructure, and brand identity—while allowing creativity and culture to thrive. David explains why governance matters just as much as design and why successful districts require constant stewardship.

We also explore the evolution of Wynwood from an industrial area into a mixed-use hub for art, dining, offices, and experiential retail. David breaks down the balance between growth and authenticity, how zoning and land use decisions influence outcomes, and what developers must consider when working in culturally sensitive neighborhoods.

Listeners will gain insight into how Lombardi Properties approaches development with a long-term lens—focusing not just on buildings, but on creating places where businesses, residents, and visitors coexist. David also shares lessons for investors and city leaders on managing rapid success without losing the character that made a neighborhood special in the first place.

Whether you’re a developer, investor, urban planner, or simply fascinated by Wynwood’s rise, this episode offers a practical look at how thoughtful leadership and structure can turn vision into reality.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

Wynwood didn’t become a global destination by accident—it was built through vision, coordination, and long-term commitment. In this episode of Fried On Business, I sit down with David Lombardi, Chairman of the Wynwood Business Improvement District and founder of Lombardi Properties, to unpack how one of Miami’s most recognizable neighborhoods was intentionally shaped.

David shares the behind-the-scenes reality of building Wynwood: the early risks, the role of private investment, and the importance of public-private collaboration. We discuss how the Business Improvement District model helps maintain safety, cleanliness, infrastructure, and brand identity—while allowing creativity and culture to thrive. David explains why governance matters just as much as design and why successful districts require constant stewardship.

We also explore the evolution of Wynwood from an industrial area into a mixed-use hub for art, dining, offices, and experiential retail. David breaks down the balance between growth and authenticity, how zoning and land use decisions influence outcomes, and what developers must consider when working in culturally sensitive neighborhoods.

Listeners will gain insight into how Lombardi Properties approaches development with a long-term lens—focusing not just on buildings, but on creating places where businesses, residents, and visitors coexist. David also shares lessons for investors and city leaders on managing rapid success without losing the character that made a neighborhood special in the first place.

Whether you’re a developer, investor, urban planner, or simply fascinated by Wynwood’s rise, this episode offers a practical look at how thoughtful leadership and structure can turn vision into reality.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

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From Property to Place: the Business of Building Wynwood with David Lombardi

Jim Fried 0 views 13 hours ago

Great companies don’t happen by accident—they’re built intentionally, one person at a time. In this episode of Fried On Business, I sit down with Lindsey Willis from Publix for a deep conversation about leadership, culture, and what it takes to build an organization that people are proud to be part of. Publix has long been recognized as one of the most respected companies in America, and Lindsey offers a firsthand look at why its people-first philosophy continues to work.

We talk about how Publix develops leaders internally, creates real career pathways, and maintains consistency while operating at massive scale. Lindsey shares insights into how trust, accountability, and service shape day-to-day decision-making—and why investing in employees ultimately delivers better outcomes for customers. This episode highlights how culture is not a slogan, but a set of behaviors reinforced every day.

Listeners will hear how Publix empowers associates, encourages long-term growth, and balances performance with humanity. Lindsey explains how strong leadership shows up during challenging moments, how mentorship plays a critical role in career development, and why alignment between values and actions is essential for sustainable success.

We also discuss what professionals at every stage of their career can learn from Publix’s model: take ownership of your development, seek environments that value people, and understand that consistency compounds over time. Whether you’re leading a team, building a business, or navigating your own career, there are lessons here that translate far beyond retail.

This conversation is a reminder that the strongest brands are built from the inside out—and that when people feel valued, performance follows.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

Great companies don’t happen by accident—they’re built intentionally, one person at a time. In this episode of Fried On Business, I sit down with Lindsey Willis from Publix for a deep conversation about leadership, culture, and what it takes to build an organization that people are proud to be part of. Publix has long been recognized as one of the most respected companies in America, and Lindsey offers a firsthand look at why its people-first philosophy continues to work.

We talk about how Publix develops leaders internally, creates real career pathways, and maintains consistency while operating at massive scale. Lindsey shares insights into how trust, accountability, and service shape day-to-day decision-making—and why investing in employees ultimately delivers better outcomes for customers. This episode highlights how culture is not a slogan, but a set of behaviors reinforced every day.

Listeners will hear how Publix empowers associates, encourages long-term growth, and balances performance with humanity. Lindsey explains how strong leadership shows up during challenging moments, how mentorship plays a critical role in career development, and why alignment between values and actions is essential for sustainable success.

We also discuss what professionals at every stage of their career can learn from Publix’s model: take ownership of your development, seek environments that value people, and understand that consistency compounds over time. Whether you’re leading a team, building a business, or navigating your own career, there are lessons here that translate far beyond retail.

This conversation is a reminder that the strongest brands are built from the inside out—and that when people feel valued, performance follows.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

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People First, Always: Lindsey Willis on What Makes Publix Different

Jim Fried 5 views December 25, 2025 5:29 am

The holidays are supposed to be joyful—but for many people, they bring stress, exhaustion, complicated family dynamics, and unrealistic expectations. In this solo episode of Fried On Business, Jim Fried shares his personal guide to surviving the holidays with clarity, balance, and intention.

Jim talks honestly about why the holiday season can feel overwhelming, especially for entrepreneurs, professionals, parents, and anyone carrying responsibility for others. He breaks down the pressure to “do it all,” the emotional weight of family gatherings, and the exhaustion that comes from trying to meet everyone else’s expectations while ignoring your own limits.

In this episode, Jim offers practical strategies to help listeners navigate the season without burning out. He discusses the importance of setting boundaries, managing time realistically, and recognizing when to step back instead of pushing harder. Jim also explores how gratitude, perspective, and self-awareness can transform holiday stress into moments of connection and meaning.

Listeners will hear Jim’s advice on handling difficult conversations, protecting mental and emotional health, and staying present instead of reactive. He emphasizes that surviving the holidays doesn’t require perfection—it requires intention. Jim encourages listeners to redefine success during the season, focusing on what truly matters rather than what looks good on the surface.

Whether you’re juggling family obligations, work deadlines, financial pressure, or emotional triggers, this episode is a reminder that you’re not alone—and that it’s okay to slow down. Jim’s goal is simple: help listeners enter the holidays with a plan, exit with their sanity intact, and carry forward lessons that last beyond the season.

If you’re looking for a grounded, honest, and compassionate approach to the holidays, this episode delivers guidance you can actually use.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

The holidays are supposed to be joyful—but for many people, they bring stress, exhaustion, complicated family dynamics, and unrealistic expectations. In this solo episode of Fried On Business, Jim Fried shares his personal guide to surviving the holidays with clarity, balance, and intention.

Jim talks honestly about why the holiday season can feel overwhelming, especially for entrepreneurs, professionals, parents, and anyone carrying responsibility for others. He breaks down the pressure to “do it all,” the emotional weight of family gatherings, and the exhaustion that comes from trying to meet everyone else’s expectations while ignoring your own limits.

In this episode, Jim offers practical strategies to help listeners navigate the season without burning out. He discusses the importance of setting boundaries, managing time realistically, and recognizing when to step back instead of pushing harder. Jim also explores how gratitude, perspective, and self-awareness can transform holiday stress into moments of connection and meaning.

Listeners will hear Jim’s advice on handling difficult conversations, protecting mental and emotional health, and staying present instead of reactive. He emphasizes that surviving the holidays doesn’t require perfection—it requires intention. Jim encourages listeners to redefine success during the season, focusing on what truly matters rather than what looks good on the surface.

Whether you’re juggling family obligations, work deadlines, financial pressure, or emotional triggers, this episode is a reminder that you’re not alone—and that it’s okay to slow down. Jim’s goal is simple: help listeners enter the holidays with a plan, exit with their sanity intact, and carry forward lessons that last beyond the season.

If you’re looking for a grounded, honest, and compassionate approach to the holidays, this episode delivers guidance you can actually use.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

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Jim Fried’s Guide to Surviving the Holidays — Without Losing Your Mind

Jim Fried 1 views December 17, 2025 5:16 pm

Seventeen years ago, Fried On Business began as a simple idea: create a platform where leaders, innovators, and everyday entrepreneurs could share their stories, offer insights, and open doors for others. In this special retrospective episode, Jim Fried reflects on nearly two decades of broadcasting—revisiting the moments, relationships, and lessons that shaped the show into what it is today. From early radio days to full-scale digital podcasting, Jim walks listeners through the evolution of the brand and the community built around it.

Jim shares personal stories about the people who believed in the show long before it had an audience, including mentors, business partners, recurring guests, and listeners who tuned in faithfully each week. He talks about the breakthroughs, the unexpected twists, the on-air magic, and the behind-the-scenes grit required to keep a program going for 17 years. Throughout the episode, Jim emphasizes the importance of authenticity, curiosity, and resilience—qualities that have allowed Fried On Business to remain relevant while the media landscape changed around it.

Listeners will hear how the show impacted Jim’s professional path, expanded his network, and deepened his commitment to helping others build meaningful businesses and lives. He also shares the lessons learned from interviewing hundreds of top leaders, industry experts, innovators, and community changemakers.

This anniversary episode serves as both a celebration and a thank-you—to the audience, the supporters, the sponsors, and every guest who shared their wisdom. Jim closes with a look at the future of the show, what excites him about the next chapter, and why the mission today feels more important than ever.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

Seventeen years ago, Fried On Business began as a simple idea: create a platform where leaders, innovators, and everyday entrepreneurs could share their stories, offer insights, and open doors for others. In this special retrospective episode, Jim Fried reflects on nearly two decades of broadcasting—revisiting the moments, relationships, and lessons that shaped the show into what it is today. From early radio days to full-scale digital podcasting, Jim walks listeners through the evolution of the brand and the community built around it.

Jim shares personal stories about the people who believed in the show long before it had an audience, including mentors, business partners, recurring guests, and listeners who tuned in faithfully each week. He talks about the breakthroughs, the unexpected twists, the on-air magic, and the behind-the-scenes grit required to keep a program going for 17 years. Throughout the episode, Jim emphasizes the importance of authenticity, curiosity, and resilience—qualities that have allowed Fried On Business to remain relevant while the media landscape changed around it.

Listeners will hear how the show impacted Jim’s professional path, expanded his network, and deepened his commitment to helping others build meaningful businesses and lives. He also shares the lessons learned from interviewing hundreds of top leaders, industry experts, innovators, and community changemakers.

This anniversary episode serves as both a celebration and a thank-you—to the audience, the supporters, the sponsors, and every guest who shared their wisdom. Jim closes with a look at the future of the show, what excites him about the next chapter, and why the mission today feels more important than ever.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

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17 Years of Fried On Business: Jim Fried’s Journey, Impact & Lessons Learned

Jim Fried 24 views December 12, 2025 5:46 am

Thanksgiving offers a moment to pause, breathe, and look at the world with clearer eyes. In this heartfelt episode of Fried On Business, Jim Fried steps away from real estate, capital markets, and deal flow to reflect on what he’s truly thankful for in 2025. Jim shares the personal, professional, and community experiences that shaped his year — the challenges that built resilience, the relationships that fueled growth, and the moments that reminded him of what really matters.

Jim opens up about how gratitude shifts perspective, especially in a fast-moving world where success is measured by numbers, deadlines, and achievements. He talks about the people who supported him, the opportunities that expanded his mission, and the lessons he learned from both wins and setbacks. He also highlights the importance of family, health, friendship, and the South Florida community that continues to inspire him every day.

Listeners will hear Jim’s appreciation for the incredible guests, partners, and supporters who helped Fried On Business grow throughout the year, as well as his gratitude for the audience that tunes in, shares episodes, and keeps the mission of education and conversation alive.

Jim reminds us that gratitude isn’t just a feeling — it’s a practice. It builds stronger relationships, deeper resilience, and a more grounded sense of purpose. Whether you’re closing deals, planning big changes, or just trying to stay centered during the holidays, this episode offers a warm reminder to slow down and acknowledge the good.

As we head toward Thanksgiving, Jim invites everyone to think about the people and moments that made 2025 meaningful.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

Thanksgiving offers a moment to pause, breathe, and look at the world with clearer eyes. In this heartfelt episode of Fried On Business, Jim Fried steps away from real estate, capital markets, and deal flow to reflect on what he’s truly thankful for in 2025. Jim shares the personal, professional, and community experiences that shaped his year — the challenges that built resilience, the relationships that fueled growth, and the moments that reminded him of what really matters.

Jim opens up about how gratitude shifts perspective, especially in a fast-moving world where success is measured by numbers, deadlines, and achievements. He talks about the people who supported him, the opportunities that expanded his mission, and the lessons he learned from both wins and setbacks. He also highlights the importance of family, health, friendship, and the South Florida community that continues to inspire him every day.

Listeners will hear Jim’s appreciation for the incredible guests, partners, and supporters who helped Fried On Business grow throughout the year, as well as his gratitude for the audience that tunes in, shares episodes, and keeps the mission of education and conversation alive.

Jim reminds us that gratitude isn’t just a feeling — it’s a practice. It builds stronger relationships, deeper resilience, and a more grounded sense of purpose. Whether you’re closing deals, planning big changes, or just trying to stay centered during the holidays, this episode offers a warm reminder to slow down and acknowledge the good.

As we head toward Thanksgiving, Jim invites everyone to think about the people and moments that made 2025 meaningful.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

1 0

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Jim Fried on Gratitude, Growth, and the People Who Made 2025 Special

Jim Fried 1 views November 26, 2025 5:16 pm

Local farmer’s markets are more than weekend shopping—they’re the heartbeat of a healthy, connected community. In this episode of Fried On Business, host Jim Fried shares why farmer’s markets have become one of the most important forces shaping neighborhoods, food culture, and local economies. Jim explores how these markets help small farmers thrive, ensure fresher and more nutritious produce, and create meaningful personal connections between growers and consumers.

Jim explains why farmer’s markets are an economic engine for small-scale agriculture. When shoppers buy local—rather than from industrial supply chains—small farmers earn more, reinvest in their land, and keep dollars circulating in the community. He highlights how markets promote environmental sustainability by reducing long-distance shipping, cutting packaging waste, and encouraging seasonal eating.

Listeners will learn why farmer’s markets build stronger communities—fostering relationships, supporting small businesses, and creating vibrant public spaces where people gather, talk, and reconnect with the food they eat. Jim also shares insights on how markets drive wellness by making fresh produce more accessible and inspiring families to cook healthier meals. Farmer’s markets offer something deeper than a grocery store ever could: authenticity, transparency, and the chance to meet the people who grow your food.

Jim encourages listeners to seek out their local markets, talk to local growers, and understand where their food comes from. The episode provides practical tips for navigating markets, choosing the best produce, and supporting vendors in ways that help them thrive year-round.

For anyone passionate about food, community, or sustainable living, this episode is a reminder that small choices—like shopping at a local farmer’s market—create big impact.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

Local farmer’s markets are more than weekend shopping—they’re the heartbeat of a healthy, connected community. In this episode of Fried On Business, host Jim Fried shares why farmer’s markets have become one of the most important forces shaping neighborhoods, food culture, and local economies. Jim explores how these markets help small farmers thrive, ensure fresher and more nutritious produce, and create meaningful personal connections between growers and consumers.

Jim explains why farmer’s markets are an economic engine for small-scale agriculture. When shoppers buy local—rather than from industrial supply chains—small farmers earn more, reinvest in their land, and keep dollars circulating in the community. He highlights how markets promote environmental sustainability by reducing long-distance shipping, cutting packaging waste, and encouraging seasonal eating.

Listeners will learn why farmer’s markets build stronger communities—fostering relationships, supporting small businesses, and creating vibrant public spaces where people gather, talk, and reconnect with the food they eat. Jim also shares insights on how markets drive wellness by making fresh produce more accessible and inspiring families to cook healthier meals. Farmer’s markets offer something deeper than a grocery store ever could: authenticity, transparency, and the chance to meet the people who grow your food.

Jim encourages listeners to seek out their local markets, talk to local growers, and understand where their food comes from. The episode provides practical tips for navigating markets, choosing the best produce, and supporting vendors in ways that help them thrive year-round.

For anyone passionate about food, community, or sustainable living, this episode is a reminder that small choices—like shopping at a local farmer’s market—create big impact.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

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The Hidden Value of Farmer’s Markets - Jim Fried Explains

Jim Fried 1 views November 19, 2025 5:20 pm

Protecting wealth isn’t luck — it’s structure. In this episode of Fried On Business, Jim interviews Thomas J. Handler, one of the most respected attorneys in the country on family offices, complex tax strategy, and sophisticated wealth structuring. Thomas is widely known for advising ultra-high-net-worth families, entrepreneurs, and closely held companies on how to create legal and financial frameworks that protect assets and reduce risk.

Thomas explains the difference between wealth creation and wealth preservation, why most entrepreneurs underestimate risk exposure, and how the ultra-wealthy use entity design to control outcomes. Jim and Thomas discuss key elements that affect high-net-worth families: multi-entity structuring, tax efficiency, succession planning, governance, liquidity events, and investment oversight.

Listeners will learn the fundamental question that drives every structuring decision:
“What are we solving for — control, tax optimization, liability protection, or legacy?”

Key takeaways include:

• Why wealthy families use multiple entities
• How to reduce exposure during investment transactions
• The legal logic behind asset segregation
• How to design governance so the structure survives generational transition
• Why failing to plan leads to unnecessary tax loss

Thomas also explains how market uncertainty, elections, and interest rate cycles affect structuring choices — and why now is a critical moment for owners to review their architecture.

If you’re scaling a business, nearing a liquidity event, or managing family wealth, this episode delivers an inside look at how the most sophisticated investors protect what they’ve built.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

Protecting wealth isn’t luck — it’s structure. In this episode of Fried On Business, Jim interviews Thomas J. Handler, one of the most respected attorneys in the country on family offices, complex tax strategy, and sophisticated wealth structuring. Thomas is widely known for advising ultra-high-net-worth families, entrepreneurs, and closely held companies on how to create legal and financial frameworks that protect assets and reduce risk.

Thomas explains the difference between wealth creation and wealth preservation, why most entrepreneurs underestimate risk exposure, and how the ultra-wealthy use entity design to control outcomes. Jim and Thomas discuss key elements that affect high-net-worth families: multi-entity structuring, tax efficiency, succession planning, governance, liquidity events, and investment oversight.

Listeners will learn the fundamental question that drives every structuring decision:
“What are we solving for — control, tax optimization, liability protection, or legacy?”

Key takeaways include:

• Why wealthy families use multiple entities
• How to reduce exposure during investment transactions
• The legal logic behind asset segregation
• How to design governance so the structure survives generational transition
• Why failing to plan leads to unnecessary tax loss

Thomas also explains how market uncertainty, elections, and interest rate cycles affect structuring choices — and why now is a critical moment for owners to review their architecture.

If you’re scaling a business, nearing a liquidity event, or managing family wealth, this episode delivers an inside look at how the most sophisticated investors protect what they’ve built.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

1 0

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Family Offices, Tax Strategy & Asset Protection: A Masterclass with Thomas J. Handler

Jim Fried 87 views November 13, 2025 5:32 am

Great brands don’t happen by accident—they’re built with clarity, consistency, and a compelling promise. In this episode of Fried On Business, Jim Fried welcomes renowned marketing guru Bruce Turkel for a no-nonsense conversation about what actually drives growth in competitive markets. Bruce, a celebrated speaker, author, and brand advisor, explains why branding is not your logo or your tagline—it’s the promise you make and the experience you deliver every time a customer encounters your company.

You’ll learn why clarity beats clever, how to define a brand promise customers instantly understand, and a simple framework to align your message with what buyers value. Bruce shares real-world examples of brands that turned confusion into conversion, plus practical tips to sharpen positioning, simplify messaging, and create creative that customers remember. Jim and Bruce unpack the difference between features and benefits, the psychology behind why people buy, and how to turn a founder’s story into a business advantage.

They also cover modern marketing realities: how to stand out in crowded feeds, why consistent storytelling compounds over time, and how to measure what matters without getting lost in vanity metrics. Whether you’re scaling a professional practice, launching a new product, or refreshing a legacy brand, this episode gives you actionable steps to elevate your marketing—today.

Key takeaways: define your audience’s problem in their words, state your promise simply, and prove it with every interaction. Do that relentlessly, and your marketing stops chasing attention and starts creating demand.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

Great brands don’t happen by accident—they’re built with clarity, consistency, and a compelling promise. In this episode of Fried On Business, Jim Fried welcomes renowned marketing guru Bruce Turkel for a no-nonsense conversation about what actually drives growth in competitive markets. Bruce, a celebrated speaker, author, and brand advisor, explains why branding is not your logo or your tagline—it’s the promise you make and the experience you deliver every time a customer encounters your company.

You’ll learn why clarity beats clever, how to define a brand promise customers instantly understand, and a simple framework to align your message with what buyers value. Bruce shares real-world examples of brands that turned confusion into conversion, plus practical tips to sharpen positioning, simplify messaging, and create creative that customers remember. Jim and Bruce unpack the difference between features and benefits, the psychology behind why people buy, and how to turn a founder’s story into a business advantage.

They also cover modern marketing realities: how to stand out in crowded feeds, why consistent storytelling compounds over time, and how to measure what matters without getting lost in vanity metrics. Whether you’re scaling a professional practice, launching a new product, or refreshing a legacy brand, this episode gives you actionable steps to elevate your marketing—today.

Key takeaways: define your audience’s problem in their words, state your promise simply, and prove it with every interaction. Do that relentlessly, and your marketing stops chasing attention and starts creating demand.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

0 0

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Build a Brand People Can’t Ignore — Bruce Turkel on Marketing That Works

Jim Fried 18 views November 6, 2025 8:25 am

South Florida is one of the most dynamic real estate markets in the world — and when interest rates move, the entire development ecosystem reacts. In this episode of Fried On Business, host Jim Fried breaks down what could happen as interest rates begin to fall and capital starts flowing back into deals that have been on pause.

Jim discusses how falling interest rates may:

• Unlock stalled development projects
• Increase land acquisition activity
• Improve refinancing outcomes for existing owners
• Lower developers’ cost of capital
• Increase valuations across asset classes

He highlights why South Florida behaves differently than other markets — with persistent demand, population migration, and sustained investor appetite. Jim explains how developers, family offices, and high-net-worth investors can position themselves to benefit before the next wave of capital hits.

You’ll learn:

• How the shift in interest rates affects underwriting
• Which asset classes are likely to accelerate first
• How foreign investors are influencing deal flow
• What smart developers are doing today so they don’t miss the window

Whether you’re a real estate investor, developer, lender, or just someone who follows the South Florida market, this episode delivers practical insights you can act on.

This episode of Fried On Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

South Florida is one of the most dynamic real estate markets in the world — and when interest rates move, the entire development ecosystem reacts. In this episode of Fried On Business, host Jim Fried breaks down what could happen as interest rates begin to fall and capital starts flowing back into deals that have been on pause.

Jim discusses how falling interest rates may:

• Unlock stalled development projects
• Increase land acquisition activity
• Improve refinancing outcomes for existing owners
• Lower developers’ cost of capital
• Increase valuations across asset classes

He highlights why South Florida behaves differently than other markets — with persistent demand, population migration, and sustained investor appetite. Jim explains how developers, family offices, and high-net-worth investors can position themselves to benefit before the next wave of capital hits.

You’ll learn:

• How the shift in interest rates affects underwriting
• Which asset classes are likely to accelerate first
• How foreign investors are influencing deal flow
• What smart developers are doing today so they don’t miss the window

Whether you’re a real estate investor, developer, lender, or just someone who follows the South Florida market, this episode delivers practical insights you can act on.

This episode of Fried On Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

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YouTube Video VVU4aS1uUXJ0T1VrQmVOeGNhODFzaHV3LmhMYm03dWd1VmRB

What Falling Interest Rates Mean for South Florida Real Estate

Jim Fried 25 views October 29, 2025 4:19 pm