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Email marketing principles boost kidney donor search

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I do a lot of email marketing to promote Fried On Business and my new career originating large home loans for Spectrum Mortgage.

It’s important stuff, vital to my businesses. But it almost seems trivial compared to the most recent email campaign I put together with the help of Sandi Abbott at Xpresso Content Cafe.

Abbott worked with me to set up and send a Constant Contact email to more than 5,500 people, updating them about the struggle to find a kidney donor for my wife, Vivian. She has been in end-stage kidney failure since January 2014.

Lots of people responded. In fact, the open rate on that email was more than double what we usually see.

Up until recently, my email list had been used strictly for business. But with Vivian’s situation becoming urgent, we decided to let our followers know more about what was going on and how they could help. I gave a personal appeal to anyone who wants to register as a kidney donor on Vivian’s behalf.

By the way, you do not have to be a match for Vivian. All you need to do is volunteer to be a kidney donor at the Miami Transplant Institute at 305-355-5433. Tell them you want to be tested for Vivian Fried.

Even if you’re not a match for Vivian, your commitment to be a kidney donor can free up a matching kidney from the National Kidney Registry.

If you have any questions at all, please call me at 305-773-6300

So, what made the difference? In marketing terms, why was this email campaign so successful?

According to Abbott:

– The subject line clearly explained the cause. It read, “Vivian’s Battle to find a Kidney Donor: Our Story.”

– The email was not promotional, but rather a personal appeal for help, along with some photos of Vivian.

People respond to those things, Abbott said. The email was extraordinarily effective. I heard from many friends, old and new, who wanted to know more about how they could help.

In addition, when our Fundly page crashed and then came back online, we were able to send a second email notifying our followers. In those cases, Abbott said, people don’t mind receiving an update. They don’t really consider it spam.

Bottom line, an effective email campaign is all about content. I don’t really have much trouble generating content, but Abbott had some suggestions for those who might find it to be a challenge:

– The less you write, the better.

– Check your website for content, especially the Frequently Asked Questions.

– You can curate content from other sources. Find really good people who can provide input on a subject, and then give them a voice.

– You could do a quick video, instead of writing.

Sandi Abbott had some great advice for anyone who wants to take advantage of email to grow a business – or help a loved one. Click here to listen to the full interview.

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positive self-talk helps you be successful
#entrepreneurship
#positiveenergy
#flashbackfriday

Jim Fried 88 views 11 hours ago

Before you negotiate a deal, lead a team, or make a major decision, there’s one conversation that happens first—the one in your own head. In this episode of Fried On Business, Jim Fried focuses on the power of positive self-talk and how internal dialogue shapes leadership, performance, and long-term success.

Jim explains that most setbacks in business are amplified not by external events, but by how we interpret them internally. The words we use with ourselves influence confidence, resilience, and decision-making. Negative self-talk can create hesitation, fear, and overreaction. Positive, disciplined self-talk builds clarity, calm, and constructive action.

Throughout the episode, Jim shares how he reframes challenges in real time. Instead of saying “This deal is falling apart,” he asks, “What’s the opportunity inside this situation?” Instead of assuming failure, he focuses on preparation and adaptability. This shift doesn’t ignore reality—it strengthens response. Jim emphasizes that positive self-talk is not blind optimism. It’s intentional framing that keeps leaders grounded and focused.

Listeners will learn practical ways to audit their internal dialogue. Jim discusses replacing reactive language with empowering questions, slowing down emotional responses, and recognizing when fear-based thinking is distorting judgment. He highlights how consistent mental discipline compounds just like financial discipline.

The episode also explores how leaders set tone. The way you speak to yourself eventually influences how you speak to your team, partners, and clients. Calm, confident internal dialogue produces steady external leadership.

If you’ve ever felt pressure, doubt, or stress cloud your judgment, this conversation offers tools you can use immediately. Your inner voice is always talking—make sure it’s working for you, not against you.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

Before you negotiate a deal, lead a team, or make a major decision, there’s one conversation that happens first—the one in your own head. In this episode of Fried On Business, Jim Fried focuses on the power of positive self-talk and how internal dialogue shapes leadership, performance, and long-term success.

Jim explains that most setbacks in business are amplified not by external events, but by how we interpret them internally. The words we use with ourselves influence confidence, resilience, and decision-making. Negative self-talk can create hesitation, fear, and overreaction. Positive, disciplined self-talk builds clarity, calm, and constructive action.

Throughout the episode, Jim shares how he reframes challenges in real time. Instead of saying “This deal is falling apart,” he asks, “What’s the opportunity inside this situation?” Instead of assuming failure, he focuses on preparation and adaptability. This shift doesn’t ignore reality—it strengthens response. Jim emphasizes that positive self-talk is not blind optimism. It’s intentional framing that keeps leaders grounded and focused.

Listeners will learn practical ways to audit their internal dialogue. Jim discusses replacing reactive language with empowering questions, slowing down emotional responses, and recognizing when fear-based thinking is distorting judgment. He highlights how consistent mental discipline compounds just like financial discipline.

The episode also explores how leaders set tone. The way you speak to yourself eventually influences how you speak to your team, partners, and clients. Calm, confident internal dialogue produces steady external leadership.

If you’ve ever felt pressure, doubt, or stress cloud your judgment, this conversation offers tools you can use immediately. Your inner voice is always talking—make sure it’s working for you, not against you.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

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Jim Fried 5 views February 25, 2026 5:22 pm

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Jim Fried 75 views February 19, 2026 3:03 pm

Over the years, Jim Fried has collected a set of simple sayings that guide almost every business decision he makes. They aren’t complicated frameworks or buzzwords. They’re short, memorable phrases—easy to repeat, hard to ignore—that cut through noise and help him stay grounded when stakes are high. In this solo episode of Fried On Business, Jim shares many of his favorite business sayings and explains the lessons behind each one.

Jim walks listeners through how these principles developed over decades of entrepreneurship, investing, and leadership. Some focus on patience and long-term thinking. Others emphasize relationships, trust, and consistency. A few challenge the idea that speed equals success. Each saying serves as a mental shortcut—something to lean on when markets are uncertain or decisions feel overwhelming.

Throughout the episode, Jim explains how these simple rules help him avoid common mistakes. Instead of chasing every opportunity, he filters decisions through experience. Instead of reacting emotionally, he slows down and asks what really matters. Instead of trying to control everything, he focuses on what he can influence and lets the rest go. These habits, built over time, have shaped how he negotiates deals, builds partnerships, and leads teams.

Listeners will hear practical examples of how a well-timed phrase can shift perspective and prevent costly errors. Jim’s goal isn’t to preach or prescribe, but to share what has worked consistently in real life. The episode feels like a collection of field notes—earned wisdom passed along to anyone building a business or career.

If you enjoy practical advice without fluff, this episode delivers clarity and calm in a noisy world. Sometimes the best guidance fits into a single sentence.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

Over the years, Jim Fried has collected a set of simple sayings that guide almost every business decision he makes. They aren’t complicated frameworks or buzzwords. They’re short, memorable phrases—easy to repeat, hard to ignore—that cut through noise and help him stay grounded when stakes are high. In this solo episode of Fried On Business, Jim shares many of his favorite business sayings and explains the lessons behind each one.

Jim walks listeners through how these principles developed over decades of entrepreneurship, investing, and leadership. Some focus on patience and long-term thinking. Others emphasize relationships, trust, and consistency. A few challenge the idea that speed equals success. Each saying serves as a mental shortcut—something to lean on when markets are uncertain or decisions feel overwhelming.

Throughout the episode, Jim explains how these simple rules help him avoid common mistakes. Instead of chasing every opportunity, he filters decisions through experience. Instead of reacting emotionally, he slows down and asks what really matters. Instead of trying to control everything, he focuses on what he can influence and lets the rest go. These habits, built over time, have shaped how he negotiates deals, builds partnerships, and leads teams.

Listeners will hear practical examples of how a well-timed phrase can shift perspective and prevent costly errors. Jim’s goal isn’t to preach or prescribe, but to share what has worked consistently in real life. The episode feels like a collection of field notes—earned wisdom passed along to anyone building a business or career.

If you enjoy practical advice without fluff, this episode delivers clarity and calm in a noisy world. Sometimes the best guidance fits into a single sentence.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

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Jim Fried 98 views February 16, 2026 3:01 pm

Real estate deals rarely fit neatly into a standard template. Markets shift, lenders tighten, costs rise, and suddenly transactions that once worked simply don’t pencil. In this solo episode of Fried On Business, Jim Fried explains why flexibility and creativity have become essential tools for anyone operating in today’s real estate environment.

Jim walks listeners through the idea that great deals aren’t always found—they’re structured. Instead of relying solely on traditional bank loans or rigid financing models, he shares how smart operators use creative approaches to bridge gaps and keep momentum. From alternative capital sources to partnership structures, preferred equity, seller participation, and family office relationships, Jim highlights how adaptability often makes the difference between closing and walking away.

Throughout the episode, Jim emphasizes that creativity doesn’t mean recklessness. It means understanding risk, aligning incentives, and designing solutions that work for all stakeholders. He discusses how experienced sponsors think through capital stacks, negotiate flexible terms, and build trust with investors so they can structure deals that withstand changing conditions. He also shares how communication and transparency become even more critical when partnerships get more complex.

Listeners will learn how to evaluate problems differently, seeing obstacles as design challenges rather than dead ends. Jim explains why rigid thinking kills deals and how a collaborative mindset frequently unlocks value others miss. Whether it’s restructuring debt, bringing in equity partners, or finding unconventional paths to liquidity, the key is staying open and solution-oriented.

This episode is especially valuable for developers, investors, and brokers navigating tighter markets. If you want to keep deals moving when others stall, Jim’s practical framework shows how creativity, discipline, and relationships combine to create opportunity.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

Real estate deals rarely fit neatly into a standard template. Markets shift, lenders tighten, costs rise, and suddenly transactions that once worked simply don’t pencil. In this solo episode of Fried On Business, Jim Fried explains why flexibility and creativity have become essential tools for anyone operating in today’s real estate environment.

Jim walks listeners through the idea that great deals aren’t always found—they’re structured. Instead of relying solely on traditional bank loans or rigid financing models, he shares how smart operators use creative approaches to bridge gaps and keep momentum. From alternative capital sources to partnership structures, preferred equity, seller participation, and family office relationships, Jim highlights how adaptability often makes the difference between closing and walking away.

Throughout the episode, Jim emphasizes that creativity doesn’t mean recklessness. It means understanding risk, aligning incentives, and designing solutions that work for all stakeholders. He discusses how experienced sponsors think through capital stacks, negotiate flexible terms, and build trust with investors so they can structure deals that withstand changing conditions. He also shares how communication and transparency become even more critical when partnerships get more complex.

Listeners will learn how to evaluate problems differently, seeing obstacles as design challenges rather than dead ends. Jim explains why rigid thinking kills deals and how a collaborative mindset frequently unlocks value others miss. Whether it’s restructuring debt, bringing in equity partners, or finding unconventional paths to liquidity, the key is staying open and solution-oriented.

This episode is especially valuable for developers, investors, and brokers navigating tighter markets. If you want to keep deals moving when others stall, Jim’s practical framework shows how creativity, discipline, and relationships combine to create opportunity.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

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Jim Fried 29 views February 11, 2026 5:30 pm

Retail real estate has changed—but it’s far from dead. In fact, according to retail expert Rod Castan, the sector is stronger and smarter than ever when approached strategically. In this episode of Fried On Business, Jim Fried sits down with Rod to break down what’s really happening in today’s retail market and why experience, not just square footage, now drives performance.

Rod explains how the old model of filling space with any tenant willing to sign a lease no longer works. Today’s successful retail centers are curated. Landlords must think like operators, not just owners—focusing on tenant mix, customer flow, and creating destinations that give people a reason to visit in person rather than shop online. Restaurants, fitness concepts, service businesses, and experiential retailers are now anchors just as much as traditional stores.

The conversation dives into how e-commerce didn’t kill retail—it forced it to evolve. Rod shares how omnichannel brands use physical space to build relationships and how brick-and-mortar locations increasingly function as marketing platforms, fulfillment hubs, and community gathering spaces. Jim and Rod also discuss the importance of understanding demographics, local demand, and foot traffic patterns when underwriting deals.

Listeners will learn how thoughtful leasing strategies, flexible deal structures, and long-term partnerships with tenants create resilience through market cycles. Rod highlights why landlords who invest in placemaking and customer experience consistently outperform those focused solely on rent per square foot.

Whether you’re an investor, developer, broker, or business owner, this episode provides a grounded look at how retail real estate is adapting—and why the right strategy can still generate strong, durable returns.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

Retail real estate has changed—but it’s far from dead. In fact, according to retail expert Rod Castan, the sector is stronger and smarter than ever when approached strategically. In this episode of Fried On Business, Jim Fried sits down with Rod to break down what’s really happening in today’s retail market and why experience, not just square footage, now drives performance.

Rod explains how the old model of filling space with any tenant willing to sign a lease no longer works. Today’s successful retail centers are curated. Landlords must think like operators, not just owners—focusing on tenant mix, customer flow, and creating destinations that give people a reason to visit in person rather than shop online. Restaurants, fitness concepts, service businesses, and experiential retailers are now anchors just as much as traditional stores.

The conversation dives into how e-commerce didn’t kill retail—it forced it to evolve. Rod shares how omnichannel brands use physical space to build relationships and how brick-and-mortar locations increasingly function as marketing platforms, fulfillment hubs, and community gathering spaces. Jim and Rod also discuss the importance of understanding demographics, local demand, and foot traffic patterns when underwriting deals.

Listeners will learn how thoughtful leasing strategies, flexible deal structures, and long-term partnerships with tenants create resilience through market cycles. Rod highlights why landlords who invest in placemaking and customer experience consistently outperform those focused solely on rent per square foot.

Whether you’re an investor, developer, broker, or business owner, this episode provides a grounded look at how retail real estate is adapting—and why the right strategy can still generate strong, durable returns.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

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YouTube Video VVU4aS1uUXJ0T1VrQmVOeGNhODFzaHV3LkNZeTJ0QkNqX3dj

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Jim Fried 38 views February 5, 2026 5:36 am

Capital stacks rarely come together perfectly. Between senior debt, mezzanine financing, and sponsor equity, there is often a gap that can stall or kill otherwise strong deals. In this episode of Fried On Business, Jim Fried breaks down how family office equity is increasingly being used to solve that problem.

Jim explains what a capital stack really is, why gaps form in today’s market, and how rising interest rates, tighter lending standards, and conservative underwriting have changed deal structures. He walks listeners through where family offices fit, how their expectations differ from institutional capital, and why their flexibility can be the difference between closing and walking away.

The episode covers how family offices evaluate risk, what they look for in sponsors, how they approach control and governance, and why alignment matters more than headline returns. Jim also discusses common mistakes developers make when pitching family offices and how to structure conversations around downside protection, transparency, and long-term relationships.

Listeners will learn when family office equity makes sense, how it compares to mezzanine debt or preferred equity, and how to avoid creating future conflicts inside the partnership. Jim shares practical guidance on sizing the gap, modeling dilution, and maintaining control while still attracting meaningful capital.

This episode is especially valuable for developers, operators, investors, and anyone navigating today’s tougher financing environment. As traditional capital becomes more selective, understanding how to work with family offices is no longer optional—it’s strategic.

If you’re structuring deals, raising capital, or facing funding shortfalls, this episode provides a clear, real-world framework for using family office equity intelligently and responsibly.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

Capital stacks rarely come together perfectly. Between senior debt, mezzanine financing, and sponsor equity, there is often a gap that can stall or kill otherwise strong deals. In this episode of Fried On Business, Jim Fried breaks down how family office equity is increasingly being used to solve that problem.

Jim explains what a capital stack really is, why gaps form in today’s market, and how rising interest rates, tighter lending standards, and conservative underwriting have changed deal structures. He walks listeners through where family offices fit, how their expectations differ from institutional capital, and why their flexibility can be the difference between closing and walking away.

The episode covers how family offices evaluate risk, what they look for in sponsors, how they approach control and governance, and why alignment matters more than headline returns. Jim also discusses common mistakes developers make when pitching family offices and how to structure conversations around downside protection, transparency, and long-term relationships.

Listeners will learn when family office equity makes sense, how it compares to mezzanine debt or preferred equity, and how to avoid creating future conflicts inside the partnership. Jim shares practical guidance on sizing the gap, modeling dilution, and maintaining control while still attracting meaningful capital.

This episode is especially valuable for developers, operators, investors, and anyone navigating today’s tougher financing environment. As traditional capital becomes more selective, understanding how to work with family offices is no longer optional—it’s strategic.

If you’re structuring deals, raising capital, or facing funding shortfalls, this episode provides a clear, real-world framework for using family office equity intelligently and responsibly.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

0 0

YouTube Video VVU4aS1uUXJ0T1VrQmVOeGNhODFzaHV3LnIwaXVfVkx0Zncw

Capital Stack Problems? How Family Offices Step In

Jim Fried 4 views January 21, 2026 8:57 pm

Success in business is rarely about what you know alone—it’s about who you know, how you show up, and how consistently you build trust. In this episode of Fried On Business, I sit down with Jeffrey Meshel, founder of Candor Capital Partners, master networker, and author of four books, to explore how relationships become real assets when cultivated intentionally.

Jeffrey shares how networking shaped every stage of his career—from sourcing opportunities to building credibility in competitive rooms. We talk about why most people misunderstand networking, focusing on transactions instead of long-term connection, and how that mindset limits growth. Jeffrey explains his personal framework for building authentic relationships at scale without losing sincerity or burning bridges.

We also discuss how his experience as an author sharpened his thinking on influence, communication, and positioning. Jeffrey walks through how writing books forced him to clarify his ideas, define his principles, and articulate what separates shallow contact from meaningful connection. He explains why generosity, consistency, and follow-through quietly compound over time.

Listeners will learn how disciplined networking creates optionality—new partnerships, capital access, mentorship, and credibility that money alone can’t buy. Jeffrey shares stories from his career that highlight how trust accelerates deals, rescues stalled negotiations, and opens doors that formal credentials never could.

This episode is practical, candid, and immediately useful for entrepreneurs, investors, professionals, and anyone who wants to expand opportunity without compromising integrity. Whether you’re early in your career or building at scale, Jeffrey’s approach reframes networking from a chore into a long-term strategy.

If you believe relationships shape outcomes, this conversation will sharpen how you build yours.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

Success in business is rarely about what you know alone—it’s about who you know, how you show up, and how consistently you build trust. In this episode of Fried On Business, I sit down with Jeffrey Meshel, founder of Candor Capital Partners, master networker, and author of four books, to explore how relationships become real assets when cultivated intentionally.

Jeffrey shares how networking shaped every stage of his career—from sourcing opportunities to building credibility in competitive rooms. We talk about why most people misunderstand networking, focusing on transactions instead of long-term connection, and how that mindset limits growth. Jeffrey explains his personal framework for building authentic relationships at scale without losing sincerity or burning bridges.

We also discuss how his experience as an author sharpened his thinking on influence, communication, and positioning. Jeffrey walks through how writing books forced him to clarify his ideas, define his principles, and articulate what separates shallow contact from meaningful connection. He explains why generosity, consistency, and follow-through quietly compound over time.

Listeners will learn how disciplined networking creates optionality—new partnerships, capital access, mentorship, and credibility that money alone can’t buy. Jeffrey shares stories from his career that highlight how trust accelerates deals, rescues stalled negotiations, and opens doors that formal credentials never could.

This episode is practical, candid, and immediately useful for entrepreneurs, investors, professionals, and anyone who wants to expand opportunity without compromising integrity. Whether you’re early in your career or building at scale, Jeffrey’s approach reframes networking from a chore into a long-term strategy.

If you believe relationships shape outcomes, this conversation will sharpen how you build yours.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

0 0

YouTube Video VVU4aS1uUXJ0T1VrQmVOeGNhODFzaHV3LmxNRkNGMFZOMVpn

Relationships Are the Real Currency — Jeffrey Meshel Explains Why

Jim Fried 9 views January 15, 2026 5:33 am