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Social Media Marketing and My Small Business -updated 6-23-12

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Jim Fried on Social MediaI’ve been involved with social media marketing now for about 24 months! 

I use LinkedIn, Facebook and Twitter on a regular basis.  My radio show operates as a hub for my social media content world.  My experiences in seeking the best way to implement social media and the best applications of social media in my business provide an interesting lesson for other small and midsize business persons.

I initially put my toe in the water in the social media world through LinkedIn.  It was easy to use and I got a lot of people to connect with me quickly.  LinkedIn and is a great social network for the professional world.  It has significant benefits many of which I have not yet explored.  I use it to communicate with my LinkedIn contacts and to broaden my contact base by creating discussions within all LinkedIn groups I have joined.

The LinkedIn discussion groups have provided me with a significant increase in my contact base and allowed me to identify a candidate for employment at our firm that we eventually hired.  I have found that approximately 10% of my LinkedIn contacts open content that I send to them.  I think that’s an extraordinary number given the diversity of the contacts in my Linked In database.

My Linked In database has grown significantly and now exceeds 1,400 contacts.  I add about 10 to 15 LinkedIn contacts per month.  Whenever somebody links in with me I always respond to them with a personal message asking if they’d like to have a phone call to see if we can do business.  I’ve had significant success with this method and typically generate 1 or 2 leads per week this way.

Facebook is the one social media platform that I have not fully grasped.  I realize that sounds ridiculous given that most 10 year olds can operate on Facebook and are better at it than their parents.  I started with a personal page over a year ago and got poor results. I generated a lot of friends quickly but I also started to get spam friend requests.   My personal page became a magnet for unwanted business solicitations.  Therefore, I created a business only page.

I ran a contest to generate friends and soon had over 1,000.  Facebook offers the small business person the opportunity to create a truly rich online experience.  I found that it’s not really a great place to meet new business contacts so far but is has shown that it is a great place to project your personality onto the Internet.  In order for me to take full advantage of Facebook I’ve hired a consultant.

Associates in Business  has designed my Facebook page as well as my online web page/blog.  Their familiarity with the nuances of Facebook allows me to focus my time more efficiently and they produce a Facebook product above and beyond what I would ever be able to do on my own.  I recommend this approach to every small business person who has little time and many ideas.

The Associates in Business also are my search engine optimization experts. They have helped me get my web site to the top of Google pages and help me generate thousands of hits each week.

Other than radio, my favorite form of social media is Twitter.  Again I can hardly understand the landscape of the Twitter universe so I got myself a personal consultant.  My Twitter consultant goes under the handle of SocialMedia305 (SM305).  He has shown me how to use Twitter to build my contacts, identify the relevant thought leaders in my business and market my products effectively.

SM305 has helped me build my business by creating a targeted list of potential clients and a list of potential customers those clients want to reach.

 

How will these social media platforms interact to help me build my business? 

A brief example will help paint the picture.  I recently authored an article on the Miami condominium market.  I used Twitter, Linked In and Facebook to distribute the article across the globe.  Using a bitly tag, I was able to follow the article as it traveled around the world.

The article made it to China, India, Belgium, South Africa and many other points across the globe!

I can guarantee you that I don’t know too many contacts in China or South Africa.  I can tell you I have to Twitter followers in those countries and that LinkedIn distributed the article to almost 1/3 of all the people that read it.  Facebook played almost no role in this process.

So, if you ask me what the most powerful social media tools of today are I would say they are:

  • Twitter for reaching the general public, and…
  • Linked In for keeping in touch with your personal network. 

While I’m not big on Facebook today that may change as the Associates in Business build out my Facebook presence.  We’re also looking into the Google + world.

If you fell my team of consultants can help you – contact them and stay tuned for updates!

 

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Broadcast media is evolving quickly—and so are the facilities that support it. In this episode of Fried On Business, Jim Fried sits down with Andrew Ansin, CEO of Sunbeam Enterprises, to discuss how strategic real estate decisions are shaping the future of television operations in South Florida.

Andrew shares the thinking behind relocating both WSVN Channel 7 and Miami’s new ABC affiliate Channel 18 to a newly developed commercial campus in Miramar. The move represents far more than a change of address. It reflects a broader vision to modernize infrastructure, improve operational efficiency, and position Sunbeam Enterprises for long-term growth in an increasingly competitive media environment.

The conversation also explores the redevelopment of Sunbeam’s longtime station property in North Bay Village. Andrew explains how legacy broadcast sites often sit on underutilized land and how careful planning can unlock significant value while supporting evolving business needs. Jim and Andrew discuss zoning, logistics, capital planning, and the coordination required to execute complex transitions at scale.

Listeners will hear how leadership discipline, long-term perspective, and adaptability guide decision-making in both media and real estate. Andrew shares insights into balancing innovation with continuity, ensuring employees transition smoothly, and aligning operational strategy with real estate development goals.

This episode highlights how forward-thinking companies approach change—not reactively, but strategically. Whether you work in media, real estate, or corporate leadership, Andrew’s perspective offers a valuable look at how large organizations reinvent themselves while protecting what matters most.

If you want to understand how media infrastructure and real estate strategy intersect, this conversation provides a clear and practical roadmap.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

Broadcast media is evolving quickly—and so are the facilities that support it. In this episode of Fried On Business, Jim Fried sits down with Andrew Ansin, CEO of Sunbeam Enterprises, to discuss how strategic real estate decisions are shaping the future of television operations in South Florida.

Andrew shares the thinking behind relocating both WSVN Channel 7 and Miami’s new ABC affiliate Channel 18 to a newly developed commercial campus in Miramar. The move represents far more than a change of address. It reflects a broader vision to modernize infrastructure, improve operational efficiency, and position Sunbeam Enterprises for long-term growth in an increasingly competitive media environment.

The conversation also explores the redevelopment of Sunbeam’s longtime station property in North Bay Village. Andrew explains how legacy broadcast sites often sit on underutilized land and how careful planning can unlock significant value while supporting evolving business needs. Jim and Andrew discuss zoning, logistics, capital planning, and the coordination required to execute complex transitions at scale.

Listeners will hear how leadership discipline, long-term perspective, and adaptability guide decision-making in both media and real estate. Andrew shares insights into balancing innovation with continuity, ensuring employees transition smoothly, and aligning operational strategy with real estate development goals.

This episode highlights how forward-thinking companies approach change—not reactively, but strategically. Whether you work in media, real estate, or corporate leadership, Andrew’s perspective offers a valuable look at how large organizations reinvent themselves while protecting what matters most.

If you want to understand how media infrastructure and real estate strategy intersect, this conversation provides a clear and practical roadmap.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

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Jim explains that most setbacks in business are amplified not by external events, but by how we interpret them internally. The words we use with ourselves influence confidence, resilience, and decision-making. Negative self-talk can create hesitation, fear, and overreaction. Positive, disciplined self-talk builds clarity, calm, and constructive action.

Throughout the episode, Jim shares how he reframes challenges in real time. Instead of saying “This deal is falling apart,” he asks, “What’s the opportunity inside this situation?” Instead of assuming failure, he focuses on preparation and adaptability. This shift doesn’t ignore reality—it strengthens response. Jim emphasizes that positive self-talk is not blind optimism. It’s intentional framing that keeps leaders grounded and focused.

Listeners will learn practical ways to audit their internal dialogue. Jim discusses replacing reactive language with empowering questions, slowing down emotional responses, and recognizing when fear-based thinking is distorting judgment. He highlights how consistent mental discipline compounds just like financial discipline.

The episode also explores how leaders set tone. The way you speak to yourself eventually influences how you speak to your team, partners, and clients. Calm, confident internal dialogue produces steady external leadership.

If you’ve ever felt pressure, doubt, or stress cloud your judgment, this conversation offers tools you can use immediately. Your inner voice is always talking—make sure it’s working for you, not against you.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

Before you negotiate a deal, lead a team, or make a major decision, there’s one conversation that happens first—the one in your own head. In this episode of Fried On Business, Jim Fried focuses on the power of positive self-talk and how internal dialogue shapes leadership, performance, and long-term success.

Jim explains that most setbacks in business are amplified not by external events, but by how we interpret them internally. The words we use with ourselves influence confidence, resilience, and decision-making. Negative self-talk can create hesitation, fear, and overreaction. Positive, disciplined self-talk builds clarity, calm, and constructive action.

Throughout the episode, Jim shares how he reframes challenges in real time. Instead of saying “This deal is falling apart,” he asks, “What’s the opportunity inside this situation?” Instead of assuming failure, he focuses on preparation and adaptability. This shift doesn’t ignore reality—it strengthens response. Jim emphasizes that positive self-talk is not blind optimism. It’s intentional framing that keeps leaders grounded and focused.

Listeners will learn practical ways to audit their internal dialogue. Jim discusses replacing reactive language with empowering questions, slowing down emotional responses, and recognizing when fear-based thinking is distorting judgment. He highlights how consistent mental discipline compounds just like financial discipline.

The episode also explores how leaders set tone. The way you speak to yourself eventually influences how you speak to your team, partners, and clients. Calm, confident internal dialogue produces steady external leadership.

If you’ve ever felt pressure, doubt, or stress cloud your judgment, this conversation offers tools you can use immediately. Your inner voice is always talking—make sure it’s working for you, not against you.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

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If you enjoy practical advice without fluff, this episode delivers clarity and calm in a noisy world. Sometimes the best guidance fits into a single sentence.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

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Jim walks listeners through how these principles developed over decades of entrepreneurship, investing, and leadership. Some focus on patience and long-term thinking. Others emphasize relationships, trust, and consistency. A few challenge the idea that speed equals success. Each saying serves as a mental shortcut—something to lean on when markets are uncertain or decisions feel overwhelming.

Throughout the episode, Jim explains how these simple rules help him avoid common mistakes. Instead of chasing every opportunity, he filters decisions through experience. Instead of reacting emotionally, he slows down and asks what really matters. Instead of trying to control everything, he focuses on what he can influence and lets the rest go. These habits, built over time, have shaped how he negotiates deals, builds partnerships, and leads teams.

Listeners will hear practical examples of how a well-timed phrase can shift perspective and prevent costly errors. Jim’s goal isn’t to preach or prescribe, but to share what has worked consistently in real life. The episode feels like a collection of field notes—earned wisdom passed along to anyone building a business or career.

If you enjoy practical advice without fluff, this episode delivers clarity and calm in a noisy world. Sometimes the best guidance fits into a single sentence.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

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