Episode 433: 08-24-17
Jim Fried of Fried On Business talks to Alina Villasante, the Designer, Creator & Visionary at Peace Love World in Miami. These are the clothes that give you life! “Love is not something you look for. Love is something you become,” she says. You’ll find Villasante’s daily mantra imprinted onto every Peace Love World garment. The self-made entrepreneur and designer translated her life philosophy into what has today become a global-lifestyle brand. In 1999, Villasante kicked off an annual tradition of gathering her favorite ladies for a night of camaraderie called The Love Party. Every year to follow was commemorated with a uniquely designed T-shirt incorporating her beloved symbols “Peace, Love, and Happiness.” Soon, “Love Party” guests were creating buzz around town with their whimsical tees, and public demand was born. In 2009, Peace Love World was born! Villasante intricately infuses philanthropy into Peace Love World’s business plan, championing her own favorite causes including Zanmi Beni, a children’s shelter in Haiti housing disabled and abandoned children, and breast cancer awareness through Susan G. Komen For The Cure, Autism, and Multiple Sclerosis.
Jim and Alina will discuss her motivation and outlook and how that plays into her brand.