Episode 817 | 04.23.25
In Episode 817 of Fried on Business, host Jim Fried is joined by marketing strategist and entrepreneur Rebekah Carlson. With deep experience in commercial real estate and a passion for branding, Rebekah shares her unique perspective on how storytelling, consistency, and strategic marketing drive serious results in business.
Whether you’re a real estate professional, marketer, or entrepreneur, this episode offers invaluable insights into building a brand that not only gets noticed—but closes deals.
What you’ll learn in this episode:
- Why marketing is more than a support role—it’s leadership
 - How to create a brand that builds trust and credibility
 - The crossover between brokerage and branding
 - Rebekah’s personal journey from in-house marketing to launching her own firm
 - Real-world strategies for real estate professionals who want to grow
 
“You can’t sell a building if you can’t tell a story.”
— Rebekah Carlson
Tune in now and discover what happens when marketing meets mission.
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About Our Guest:
Bekah Carlson
CEO, Carlson Integrated
Bekah Carlson founded Carlson Integrated in 2017 after 14 years in-house at a commercial real estate investment firm, where she was the director of marketing and business development. Carlson Integrated specifically works with small to mid-sized companies throughout the country to elevate their firms’ presence through the development of meaningful content, compelling graphics, and key messaging strategy – in both digital and traditional marketing channels. CI’s team consists of eleven marketing mavens in a full-service marketing practice.
Bekah is an Illinois Licensed Real Estate Managing Broker and Past President of the Northern Illinois Commercial Association of Realtors®, an organization for which she was named Realtor® of the Year in 2017. Bekah was named one of Connect Media’s 2020 Women in Real Estate in Chicago. She is a member of ICSC (Innovative Commerce Serving Communities) and the Vice President of Education for the Mundelein Toastmasters.
								
															