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Tailor Your Marketing to the Hispanic Consumer, What’s on Jim’s Mind?

Episode 264: 05-15-14

Tailor Your Marketing to the Hispanic Consumer

Mike Valdes-Fauli – President and CEO, Pinta – is an award-winning marketing professional with experience, having lived in five U.S. cities. Based in Miami, he runs one of the fastest-growing marketing agencies in the country, with clients such as Facebook, Florida Blue, FOX, Johnnie Walker, Miami Marlins, TD Bank and T-Mobile, among others.

Previously, Mike was an Account Director at Conexion, helping to open the boutique agency’s Miami office and run the GE and Ford Motor Company accounts. Other prior work experiences include working for the Latino division of Universal Pictures in Los Angeles, and political campaigns with Fleishman-Hillard in Washington D.C.

He is a two-time Co-Chairman of Hispanicize, a past judge at the CLIO Awards and was recognized by PR Week as one of its youngest “40 Under 40.” Mike is also an accomplished writer who has been featured in The New York Times, Wall Street Journal, CNN, Ad Age, AdWeek, PR Week, The Miami Herald, Miami Today, Minorities in Business, Hispanic Target and the New Times.

He is on the Advisory Board of BBVA Compass and the Marine Life Stadium, has sat on the Board of the Wolfsonian-FIU, is a member of the Greater Miami Chamber of Commerce Downtown Livability Task Force, the Beacon Council and CEAL, a Latin American leadership council.

We discuss how to target your marketing campaign to the Hispanic consumer.

What’s on Jim’s Mind?

Jim takes a segment to talk about small business optimism and many other topics.

Episode 264: 05-15-14  (To download, right-click and select “Save Link As”.)



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