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Leaving a Legacy: How John Crossman Uses Real Estate to Change Lives

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Episode 810 | 03.05.25

On this episode of Fried On BusinessJim Fried welcomes back one of his favorite guests, John Crossman, for an insightful conversation about building a career that leaves a legacy.

John shares updates on his real estate business, Crossman Career Builders, and the HBCU-focused scholarships he’s funding to support underrepresented students. He also discusses his deep connections to Bethune-Cookman University, his leadership in finding the school’s next president, and how the University of Florida’s #1-ranked real estate program is partnering with HBCUs to build a more diverse future for the industry.

This episode highlights the importance of mentorship, impact investing, and using business success to uplift future generations.

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About Our Guest:

 

John Crossman

President, Crossman Career Builders

John Crossman’s father was a Methodist minister and civil rights leader. John inherited two great characteristics from his father: service and bridge-building. John has always looked to serve his employers, his fellow employees, and his community. During 25 years as a leader in the commercial real estate industry, he has established 6 college scholarships, worked extensively to create real estate programs in Historically Black Colleges and Universities, and continued to be a bridge builder in the areas of race, socio-economics, religion, and politics.

John continues to serve and build bridges using the valuable lessons he’s learned from his successes, failures, counselors, coaches, and mentors. He now seeks to pass those lessons on to executives, achievers, and college students. He established Crossman Career Builders as the vehicle to continue providing help and guidance to the community.

“Even with my early success in business, there were many business and life skills that I lacked. There were areas where I needed help. When I needed a doctor, I went to the doctor. When I needed professional counseling, I went to the counselor. And when I needed coaching, I got the best coaching I could find. And now I want to give others the wisdom that I received.”

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800 Episodes of Success: Celebrating the Legacy of Fried On Business

Episode 800 | 12.25.24

In this special 800th episode of Fried On Business, Jim Fried celebrates a monumental milestone with Rebecca Carlson of Carlson Integrated.

Together, they discuss the evolution of the show from a local radio program to an internationally recognized podcast, the importance of relationships in business, and the lessons learned along the way.

From adapting to new platforms to building a global brand, Jim and Rebecca share insights into the power of growth, flexibility, and storytelling.

Tune in to celebrate this achievement and learn what’s next for Fried On Business!
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About Our Guest:

Bekah Carlson spent over a dozen years in corporate real estate marketing for an investment firm. Then she worked on side projects outside of that realm, from gaming to men’s underwear development to restaurant concept work, and discovered a passion for deploying the strategy and marketing fundamentals that grow all businesses.

Since founding Carlson Integrated in 2017, Bekah and her team have served over 100 clients with marketing services including messaging strategy and social media management, website development, and pitch decks and capital raising materials.

Bekah is also an Illinois licensed real estate managing broker, board member and past president of NICAR (the Northern Illinois Commercial Association of Realtors), and a presenter on the CRECO.ai Real Estate Roundtable Podcast.

800 Episodes of Success: Celebrating the Legacy of Fried On Business

Episode 800 | 12.25.24

In this special 800th episode of Fried On Business, Jim Fried celebrates a monumental milestone with Rebecca Carlson of Carlson Integrated.

Together, they discuss the evolution of the show from a local radio program to an internationally recognized podcast, the importance of relationships in business, and the lessons learned along the way.

From adapting to new platforms to building a global brand, Jim and Rebecca share insights into the power of growth, flexibility, and storytelling.

Tune in to celebrate this achievement and learn what’s next for Fried On Business!
*************************************

About Our Guest:

Bekah Carlson spent over a dozen years in corporate real estate marketing for an investment firm. Then she worked on side projects outside of that realm, from gaming to men’s underwear development to restaurant concept work, and discovered a passion for deploying the strategy and marketing fundamentals that grow all businesses.

Since founding Carlson Integrated in 2017, Bekah and her team have served over 100 clients with marketing services including messaging strategy and social media management, website development, and pitch decks and capital raising materials.

Bekah is also an Illinois licensed real estate managing broker, board member and past president of NICAR (the Northern Illinois Commercial Association of Realtors), and a presenter on the CRECO.ai Real Estate Roundtable Podcast.

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800 Episodes of Success: Celebrating the Legacy of Fried On Business

Jim Fried 18 views January 9, 2025 5:00 pm