Episode 572: 7.8.20
If your business strategy is strictly to appeal to the eyes or ears, you’re missing a few other senses! Annabelle DeGrazio of TAJA Collection (as seen on Good Morning America, People Magazine, Harper’s Bazaar, and more!). She talks about how their business came to be what sets TAJA apart. And she shares how they’re spreading joy and positivity in a time that so desperately needs it. (Plus a rave review from Jim’s beautiful wife, Vivian!)
Annabelle DeGrazio
CEO & Co-Founder
Annabelle DeGrazio moved to Miami in 2010 from the northeast to pursue a career in law. While working as an associate at a premier Biglaw firm, Annabelle and fellow associate, Annie Jensen, were searching for the perfect holiday gift for their secretaries. They knew they wanted to get candles but wanted to add a more personal touch, but couldn’t find it! Soon after, TAJA Collection was born.
TAJA was created to redefine gift-giving (even if it’s for yourself!). Making it easy to find the perfect–and most thoughtful–gift with just a few clicks, TAJA offers the ability to fully customize our luxury, toxin-free candles. You can engrave an inspirational quote, your favorite song lyrics, company logo, or even a photo of your pet, the possibilities are endless! Each candle is 100% soy, free of toxins, and hand poured with love in Miami, FL by an amazing team of women. TAJA Collection also offers candle accessories, and customizable vases and diffusers. TAJA Collection has been celebrated by Lauryn Evarts Bosstick, Kim Zolciak Biermann, Devon Windsor, Kim Kardashian and many more!
Episode 572: 7.8.20
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