Jim Fried of Fried On Business talks to Bruce Turkel, CEO and ECD at Turkel Brands. He has helped create some of the world’s most compelling brands, including Miami. Turkel appears regularly on FOX Business and has been on CNN, ABC, CBS, and NPR. The branding expert has been featured in The New York Times, Fast Company, Communication Arts, and AdWeek. We discuss the first steps to take in building your personal brand.