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Rising to the Challenge- Miami Real Estate & Professional Sports Wealth Management

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Episode 574: 7.22.20

Miami Real Estate STILL Open For Business

As reopenings begin, it’s crucial to look toward the future and analyze how this has affected, and will continue to affect, sales efforts and the residential real estate market in Miami. Alicia Cervera Lamadrid with join us to talk virtual sales and how Natiivo Miami has continued to experience sales success during this time as Downtown Miami continues to evolve as a flourishing hub.

Empty Stadiums: A New Challenge in Wealth Management

Jeffrey A. Glusman of Level Four Sports & Entertainment is back to share with us COVID’s impact on the professional sports industry. With its unique challenges in each sport, Glusman will share what he’s seeing in pro athlete wealth management and what lies ahead as professional sports are s l o w l y reintroduced into our new normal.

 

About our Guests

Alicia Cervera Lamadrid 

Managing Partner, Principal

Miami-raised and Havana born, Alicia Cervera Lamadrid comes from a family whose name is synonymous with luxurious land holdings; she grew up surrounded by real estate, with both parents in the business (Alicia Cervera Sr. founded Cervera Real Estate, Miami’s first real estate firm specializing in developer sales). Cervera Lamadrid joined her mother’s firm in the early 1980s and rose the ranks eventually making her mark with such luxury condos as The Imperial, Villa Regina and Bristol Towers in the up and coming Brickell Avenue. She took on different roles and learned the business from the ground up.

In 2011, Cervera Lamadrid was named Managing Partner of Cervera Real Estate and together with the company’s leadership spearheaded an effort to expand the company base. Passionate about real estate, Cervera Lamadrid continues to lead by example, servicing developer client needs while also assisting associates with individual and bulk transactions. Today, Cervera Lamadrid oversees over $4.5 billion of real estate sales in both pre-construction and general real estate.

Active in the community, Cervera Lamadrid is the youngest founding member of the Master Broker’s Forum established in 1992, and still serves as Honorary Chair. Cervera Lamadrid is active with the Downtown community through her Board positions at the DDA (Downtown Development Authority) Other Boards include the Miami United Way and “Hogar Clinica San Juan de Dios” in Peru, as well as advisory board member to the University of Miami “Master’s in Real Estate Development and Urbanism” Board. Alicia is a past member of the Mercy Hospital Foundation Board and the Host Committee to “Fashionably Conscious”, which raises funds for Coconut Grove Cares.

Jeffrey A. Glusman

Practice Director

Former Senior Vice President of Merrill Lynch and SunTrust Sports & Entertainment Group is now running the Sports & Entertainment Practice for a 3 Billion dollar wealth management RIA, Level Four. Providing athelte and entertainer clients a family office platform acting as fiduciary advisors in their financial lives Jeff has been doing this since 2001.

 

 

 

Episode 574: 7.22.20

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The housing market has become increasingly difficult for buyers, sellers, and developers alike. In this episode of Fried On Business, Jim Fried breaks down the key challenges shaping today’s residential real estate environment and explains why the market feels so strained across multiple levels.

Jim begins with the issue dominating nearly every housing conversation: affordability. Rising interest rates have dramatically increased monthly payment costs, even when home prices remain relatively stable. Buyers who once qualified comfortably are now facing tighter budgets and reduced purchasing power. At the same time, many current homeowners are reluctant to sell because they are locked into historically low mortgage rates, reducing inventory even further.

The episode explores how supply shortages continue to pressure pricing. Years of underbuilding, combined with growing population demand in many regions, have created structural imbalances that cannot be solved quickly. Jim explains why new construction faces its own obstacles, including higher financing costs, insurance pressures, labor shortages, and regulatory complexity.

Listeners will also hear how buyer psychology has shifted. Consumers are more cautious, transactions are taking longer, and uncertainty about rates and the economy has created hesitation throughout the market. Jim discusses how these conditions affect not just homebuyers, but also investors, landlords, lenders, and municipalities.

Throughout the episode, Jim emphasizes that housing challenges are interconnected. Interest rates, construction costs, demographic shifts, and financing conditions all influence one another. Understanding the full picture is critical for making informed decisions in today’s market.

Whether you are trying to buy a home, develop housing, invest in residential property, or simply understand the forces shaping affordability, this episode offers a grounded and practical overview of the housing market’s biggest challenges.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

The housing market has become increasingly difficult for buyers, sellers, and developers alike. In this episode of Fried On Business, Jim Fried breaks down the key challenges shaping today’s residential real estate environment and explains why the market feels so strained across multiple levels.

Jim begins with the issue dominating nearly every housing conversation: affordability. Rising interest rates have dramatically increased monthly payment costs, even when home prices remain relatively stable. Buyers who once qualified comfortably are now facing tighter budgets and reduced purchasing power. At the same time, many current homeowners are reluctant to sell because they are locked into historically low mortgage rates, reducing inventory even further.

The episode explores how supply shortages continue to pressure pricing. Years of underbuilding, combined with growing population demand in many regions, have created structural imbalances that cannot be solved quickly. Jim explains why new construction faces its own obstacles, including higher financing costs, insurance pressures, labor shortages, and regulatory complexity.

Listeners will also hear how buyer psychology has shifted. Consumers are more cautious, transactions are taking longer, and uncertainty about rates and the economy has created hesitation throughout the market. Jim discusses how these conditions affect not just homebuyers, but also investors, landlords, lenders, and municipalities.

Throughout the episode, Jim emphasizes that housing challenges are interconnected. Interest rates, construction costs, demographic shifts, and financing conditions all influence one another. Understanding the full picture is critical for making informed decisions in today’s market.

Whether you are trying to buy a home, develop housing, invest in residential property, or simply understand the forces shaping affordability, this episode offers a grounded and practical overview of the housing market’s biggest challenges.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

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If trust is the currency behind every financial system, this episode explores how blockchain may be building the tools to earn it.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

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Jeffrey explains why many investors and institutions remain cautious about digital assets despite the growth of the industry. Volatility, security breaches, exchange failures, and regulatory uncertainty have created concerns around stability and protection. BDIC was created to address those concerns by exploring ways to provide insurance-oriented solutions tailored to blockchain environments.

The conversation dives into the role trust plays in financial systems. Traditional banking and investment structures rely heavily on confidence, transparency, and safeguards. Jeffrey discusses how blockchain technologies may require similar protective frameworks in order to achieve broader mainstream acceptance. Jim and Jeffrey explore how insurance concepts can potentially reduce perceived risk while improving confidence among investors and users.

Listeners will also hear about the challenges involved in building products for an emerging sector. Blockchain moves quickly, regulation continues to evolve, and innovation often outpaces traditional systems. Jeffrey shares his perspective on balancing innovation with responsibility and why collaboration between technology, finance, and risk management will be critical moving forward.

This episode offers a grounded discussion about the intersection of blockchain and financial protection—not hype, but practical infrastructure. Whether you’re active in crypto, curious about digital finance, or simply interested in how emerging industries mature, this conversation provides insight into the systems needed to support long-term growth.

If trust is the currency behind every financial system, this episode explores how blockchain may be building the tools to earn it.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

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This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

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Jim reflects on Jeff’s approach to development, leadership, and long-term thinking. Rather than focusing solely on transactions, Jeff understood the importance of place—how real estate, community, and infrastructure come together to create lasting value. His work was not just about buildings, but about shaping environments where people live, work, and connect.

Throughout the episode, Jim shares personal experiences and professional observations that highlight Jeff’s impact. He discusses the qualities that set Jeff apart: clarity of vision, consistency in execution, and a commitment to doing things the right way. These traits allowed him to navigate complex projects while maintaining trust with partners, stakeholders, and the broader community.

The conversation also emphasizes the broader lessons Jeff’s career provides. Leadership in urban development requires more than technical expertise—it demands patience, resilience, and the ability to think beyond immediate results. Jeff’s legacy demonstrates how thoughtful decision-making and long-term perspective can influence a city for generations.

Listeners will hear how one individual’s contributions can ripple outward, affecting not only projects, but people and communities. Jim reminds us that behind every skyline are individuals whose ideas and actions helped shape it.

This episode is both a reflection and a reminder: the true measure of success is not just what you build, but the impact you leave behind.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

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This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

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Jim explains that family offices think differently than institutional investors. While returns matter, they are rarely the only priority. Capital preservation, long-term stability, and alignment of interests often outweigh aggressive growth strategies. Family offices are typically investing generational wealth, which means their decisions are shaped by a broader perspective that includes legacy, reputation, and continuity.

Throughout the episode, Jim highlights the importance of trust. Relationships play a central role in family office investing. Sponsors who demonstrate transparency, consistency, and credibility over time are far more likely to earn capital than those who simply present strong numbers. Jim discusses how due diligence extends beyond financials to include character, communication style, and the ability to manage adversity.

The conversation also explores governance and control. Family offices often seek clarity on decision-making authority, downside protection, and how risks are shared among partners. Flexible structuring can be a key differentiator, but only when it aligns incentives rather than creating confusion or conflict.

Listeners will learn how to approach family offices more effectively by understanding their priorities. Jim emphasizes that successful capital raising in this space requires patience, preparation, and a relationship-first mindset. It is not about pitching deals—it is about building partnerships.

If you are raising capital, investing alongside family offices, or simply trying to understand how private wealth operates, this episode provides a clear framework for navigating one of the most important capital sources in today’s market.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

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Disclosure: Jim Fried owns stock in DeepBlocks

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If you want to understand how technology is reshaping real estate from the ground up—literally—this episode offers a compelling look at the intersection of AI, zoning, and investment strategy.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.



🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

Zoning has always been one of the most powerful—and most underutilized—tools in real estate investing. In this episode of Fried On Business, Jim Fried sits down with Olivia Ramos, founder of DeepBlocks, to explore how artificial intelligence is transforming the way investors understand and leverage zoning data.

Disclosure: Jim Fried owns stock in DeepBlocks

Olivia explains how DeepBlocks was built to solve a fundamental problem: zoning information is complex, fragmented, and often difficult to interpret at scale. Traditionally, investors relied on manual research, local expertise, and time-consuming analysis to uncover development potential. DeepBlocks changes that by using AI to process large amounts of zoning data quickly, identifying opportunities that might otherwise go unnoticed.

The conversation highlights how technology is shifting the competitive landscape. Investors who can analyze zoning faster and more accurately gain a significant advantage in sourcing deals, evaluating sites, and optimizing land use. Olivia shares how the platform helps users understand what can be built, where density can be increased, and how regulatory constraints impact value.

Jim and Olivia also discuss the broader implications of AI in commercial real estate. As tools like DeepBlocks become more sophisticated, they are not replacing human judgment—they are enhancing it. By providing better information, faster insights, and clearer scenarios, AI allows developers, investors, and planners to make more informed decisions.

Listeners will learn how zoning intelligence can uncover hidden value, reduce risk, and improve deal execution. Olivia also shares her perspective on where the industry is heading and how professionals can adapt to a more data-driven environment.

If you want to understand how technology is reshaping real estate from the ground up—literally—this episode offers a compelling look at the intersection of AI, zoning, and investment strategy.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.



🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480

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