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Social Media Marketing Services For Small Businesses

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Social Media Marketing Services and your small businessMy Social Media Journey as a Small Business Owner Continues!

Radio is the oldest and still most dominant form of social media marketing.  However, I see the benefit that Facebook, LinkedIn and Twitter have had on my radio show business.

While the show itself is the most valuable property in my radio- based small business, my web site is probably a close second.  It links all of the different social media platforms together and provides me with an opportunity to capitalize on the eyeballs that I’m able to attract with my content.  And content is what it’s all about. This is the foundation for my Social Media Marketing strategy.

I got involved with radio because I thought that the marketing of the radio show would provide me with an opportunity to communicate with my database (wonderful subscribers!) on a regular basis.  It has been highly successful in keeping me in touch with all of my contacts throughout the recession.

While radio is the basic platform for my interaction Facebook, Linked In and Twitter help me to attract people I don’t know – yet.  I was not able to get involved in this world without the help of some experienced consultants.  LinkedIn was mostly self taught but Facebook I just don’t have a clue… Yet!

Twitter, the first person that I was going to work with as a Twitter consultant was actually insulted because I didn’t think Twitter would last.  Now, Twitter helps my content circle the globe and helps me target my audience. It helps me build an audience that my advertisers want to reach.

I really don’t have a lot of social media tips and tricks that I can share. I think you have to learn them all on your own.  The basics are to simply find somebody who understands the platform you’re interested in marketing your business on, and bring that person on board as a consultant.

This brings me to the title for this post – Social Media Marketing Services for Small Business.

I’m a doer. That means that I try new things, test them and see how they work. I’ve followed the advice of friends and peeps in the business of Social Media and Digital Marketing and some of it has been great and some of it well… just average.

I want to share with you a few tips I learned the “Hard” way while considering Social Media Marketing Services:

  • There is no substitute for smart work! You have to put in the time regardless of who’s helping you or who you are paying.
  • Do not depend on anyone. Hire if you have to, but increase your ROI by learning! –Learn as you pay!
  • Make sure the person or company you pick, does their marketing they way they are asking you to do yours.
  • When possible look around your office and ask yourself: Who here can run with this?
  • Be patient! It’s not advertising, it’s marketing… It takes time for an audience know, like and trust you.

I learned LinkedIn by myself.  It’s real basic and powerful to a certain extent.  I find it to be very limited unless you’re searching for a specific individual.  However, I’ve created a good Linked In mailing list for my radio show, and it works for me.

I send out a weekly mass e-mail to my contacts.  I use a content management system.  Over the course of the three years that I’ve been doing the show I’ve gotten the list so clean that people rarely if ever opt out at this point.  I keep the communications clear and concise.  I don’t overload my list with frivolous emails

My Twitter consultant– @socialmedia305–helped me to get my recently published article on the Miami condo market to a number of people in the United States, China, India, Belgium, the UK, South Africa and  other places across the globe.  This is important to a number of my advertisers because they have international businesses.  Johnny @socialmedia305 taught me the importance of writing a good tweet.  To have the right syntax and grammar and spelling is of utmost importance in the Twitter world.

Facebook is a world unto itself.  Its  graphics power and ability to tell a continuing story makes it a very significant  tool to use.  Again, I use a consultant to help me build my marketing on Facebook.  I haven’t seen a lot of success on this platform yet.  I’m sure it’s because I  focus most on the web page, radio and Twitter.

Facebook is so complicated for me to manipulate in my mind and get a handle on that I prefer to leave it to a professional.  But as time goes on I plan to take more control of the Facebook content add custom graphics and develop a strategy that integrates well with the rest of my outposts.

For my website I like WordPress.  It is simple and easy to use.  It’s wonderful at providing the metrics on who has visited.  I tried other platforms like Drupal and found that the most basic is the best.  Once you have your web site up its only as good as the content provided on it.

Over the one year that we’ve had our WordPress web site up we have seen impressions reach over 10,000 in some months.  It’s not easy to keep people coming back.  You have to do things like create content at 8:00 pm on Friday nights which is when I’m writing this piece.

Content is what it’s all about.  Content on each platform drives you to the other platforms.  Content that gets people on your site and keeps them there.  And it’s all about compelling content.  If you’ve got good content, eyeballs will find you, and so will the advertisers and their customers.

Content is what Social Media Marketing is fed. It’s what tell Google how relevant your stuff is to the search query, and what tells the visitor how relevant to their needs your site is.

So get to it!  Jump right in!  Social media fits everybody’s small business. You just have to get started and once you do, you won’t stop.

 

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If you own an apartment building with an expensive bridge loan, the maturity date on your calendar may be getting uncomfortable. In Episode 897 of Fried On Business, Jim Fried speaks directly to multifamily owners who bought, renovated, raised rents, and expected either to sell or refinance—only to find themselves facing a very different capital market.

Jim’s message is straightforward: know when your bridge loan matures, know your options, and decide whether you actually want to keep the property long term.

For stabilized apartment properties, Jim highlights government-backed permanent financing as a possible exit from short-term bridge debt. He discusses the FHA 223(f) program and explains why long-term, fully amortizing financing can be attractive to owners who want to reduce refinancing risk, fix their borrowing costs, preserve cash, and avoid another looming balloon payment.

Jim also walks through the choices facing owners today. They can sell, extend the bridge loan, replace it with another short-term loan, or explore longer-term government financing. For owners who have already completed renovations and stabilized operations, he argues that moving into permanent debt may provide more control over the property and the timing of a future sale.

The conversation also focuses on leverage and liquidity. Jim explains that certain programs may allow owners to refinance at relatively high loan-to-value ratios, potentially pull cash out, and free capital to pursue another investment rather than leaving too much equity trapped in one building.

He also discusses assumability, nonrecourse structures, prepayment features, and the possibility of pursuing a streamlined refinance if rates decline later.

The bottom line is simple: if your bridge loan is approaching maturity and you want to hold the apartment property for the long term, do not wait until the deadline forces your hand. Understand your financing alternatives early, evaluate the costs and terms carefully, and choose the structure that best supports your investment strategy. Preparation now can create flexibility before a lender or market makes decisions.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480 Is Your Apartment Bridge Loan Coming Due? Here’s Your Exit Strategy

Is Your Apartment Bridge Loan Coming Due? Here’s Your Exit Strategy

Jim Fried 6 views November 11, 2026 5:23 pm

Wallet phished? 5 boxes decide your claim 📦 Results in ~72 hrs #Insurance #BDIC #Shorts

Jim Fried 0 views November 5, 2026 8:44 pm

Cryptocurrency has moved closer to the financial mainstream, but one question still keeps many consumers and institutions on the sidelines: what happens if your digital assets are stolen? In Episode 896 of Fried On Business, Jim Fried sits down with longtime friend Jeffrey Glusman of Blockchain Deposit Insurance Corporation, or BDIC, to discuss whether insurance can help make crypto safer, more understandable, and easier to use.

Jeff explains BDIC’s core idea: add an insurance layer to certain digital wallets holding qualifying stablecoins so users can feel more confident participating in the digital economy. He distinguishes that protection from market volatility. BDIC is not insuring against a stablecoin losing value; according to Jeff, the company is focused on specific events such as hacking, phishing, malware, and other covered compromises.

Jim pushes the conversation into practical territory. What happens if your phone is stolen? What actually triggers a claim? How quickly can a digital loss be investigated? How much can be insured? Jeff walks through BDIC’s planned claims process and says its initial platform is expected to offer coverage of up to $10,000 for qualifying stablecoins in insured wallets.

They also discuss why Jeff believes insurance could play the same confidence-building role in digital assets that familiar protections have played elsewhere in finance. His goal is normalization: a future in which consumers use digital wallets as naturally as they use checking accounts, payment apps, or the internet itself.

For people new to crypto, Jeff’s advice is simple: start slowly, choose a reputable wallet provider with strong security controls, move a small amount of money, and learn how the system works before expanding your use.

The episode also explores BDIC’s expansion into Singapore and Asia, the importance of regulatory compliance, and why major crypto hacks continue to highlight the need for better protection.

The bottom line: if digital assets are going mainstream, users will increasingly expect mainstream levels of security, recourse, and peace of mind.

Fried On Business is proudly presented by Warren Henry Automotive.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480 From Binance Breach to Insured Crypto Wallets

From Binance Breach to Insured Crypto Wallets

Jim Fried 0 views November 3, 2026 5:17 pm

Not hungry on Ozempic? You STILL have to eat 🍽️ #GLP1 #Ozempic #Shorts

Jim Fried 12 views October 30, 2026 5:42 pm

GLP-1 medications have exploded into the mainstream, but are they miracle drugs, dangerous shortcuts, or powerful tools that need to be used the right way? In Episode 895 of Fried On Business, Jim Fried sits down with longtime South Florida nutritionist Ronnie Litz Julian to talk about Ozempic, Wegovy, Mounjaro, Zepbound, weight loss, nutrition, exercise, and the health questions surrounding this rapidly growing category of medications.

Ronnie explains why her own view has evolved after years of watching the research and working with patients. She emphasizes that these medications are not appropriate for everyone and should not be treated as a quick cosmetic fix for someone who simply wants to lose a few pounds. Instead, she describes GLP-1 therapy as a tool that may be appropriate for certain patients under medical supervision.

The conversation focuses heavily on what happens after someone starts treatment. Ronnie warns that reduced appetite does not eliminate the body’s need for nutrients. Patients still need to eat, prioritize protein, maintain fiber and fluid intake, and keep moving. Strength training and regular movement become especially important because inadequate nutrition and inactivity can contribute to muscle loss and other problems.

Jim and Ronnie also discuss insurance coverage, compounded medications, the importance of physician monitoring, and why patients should understand both the benefits and risks before starting.

Ronnie’s message is simple: this is not “take a shot and forget about it.” Success requires education, monitoring, nutrition, movement, and a willingness to build healthier habits alongside the medication.

For anyone considering a GLP-1, already taking one, or simply trying to understand why these drugs have become such a major health and business story, Episode 895 offers a practical conversation about using them thoughtfully and responsibly.

The bottom line is not whether GLP-1 medications are good or bad, but whether the right patient uses them with the right professional guidance and lifestyle support.

Fried On Business is proudly presented by Warren Henry Automotive.

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GLP-1s: Miracle Drug or Danger Zone?

Jim Fried 19 views October 28, 2026 8:10 pm

Is honesty really the best policy in business? In Episode 894 of Fried On Business, Jim Fried sits down with Rabbi Mendel Potash for another conversation in their business ethics series, this time focused on honesty, transparency, disclosure, negotiation, and the purpose behind doing business the right way.

Jim starts with a real-world dilemma: business negotiations are rarely completely straightforward. Sellers have asking prices, brokers have “whisper prices,” buyers have limits, and everyone is trying to protect their position. So where does legitimate negotiation end and dishonesty begin?

Rabbi Potash approaches the question through Jewish teaching. He explains that business is more than a way to make money; it is part of a person’s mission and an opportunity to become a better human being. If dishonesty violates that mission, then even a small financial gain can come at a much greater cost.

The conversation turns practical as Jim discusses real estate transactions, material defects, disclosures, hurricane damage, construction problems, and situations where saying “I don’t know, but I’ll find out” is far better than misstating the facts.

Rabbi Potash introduces the biblical principle of “honest weights.” In ancient commerce, merchants were commanded not to manipulate the weights used to measure goods. For Jim, that ancient idea translates directly into modern business: use honest numbers, disclose what must be disclosed, be transparent about what you know, and do not create a false impression simply to close a deal.

The episode ultimately asks a bigger question: What is business for?

Jim and Rabbi Potash argue that business can create value, strengthen relationships, help other people, and make the world better—but only when integrity remains part of the foundation.

Their bottom line is simple: transparency, ethical conduct, and “honest weights” are not obstacles to successful business. They are part of what makes success worth having.

Trust built over years becomes a competitive advantage in business.

Fried On Business is proudly presented by Warren Henry Automotive.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480 Is Honesty Really The Best Policy in Business? With Rabby Mendel Potash

Is Honesty Really The Best Policy in Business? With Rabby Mendel Potash

Jim Fried 19 views October 21, 2026 6:44 pm

Mortgage rates are back above seven percent, and many borrowers are asking the same question: should I wait? In Episode 893 of Fried On Business, Jim Fried argues that waiting may cost more than borrowing today—and explains why the right mortgage can be a tool for preserving liquidity, creating flexibility, and taking advantage of new opportunities.

Jim begins with the current rate environment and a critical point: mortgage rates tend to track the 10-year Treasury more closely than the Federal Reserve’s policy rate. With rates still elevated and the possibility that borrowing costs could move higher, Jim says “waiting isn’t a strategy.”

He then explains why financing can make sense even for borrowers who could pay cash. Keeping capital available may allow an investor to pursue another property, launch a business, or maintain reserves instead of tying everything up in one asset.

Jim shares two recent examples. In Palm Beach County, he arranged a $2.5 million construction loan for an investor building a $5 million home, freeing capital for another investment. In the Florida Keys, he discusses a roughly $1.5 million DSCR loan on a property valued around $5 million, allowing the borrower to pull out equity and invest in a new Miami business.

The episode also covers the risks. A refinance later is not guaranteed, refinancing costs money, and South Florida borrowers must consider insurance, HOA costs, and condo assessments.

Jim offers a practical playbook: negotiate seller-paid rate buydowns, consider an adjustable-rate mortgage when appropriate, compare quotes from multiple lenders, ask about lock-and-float-down options, and explore DSCR or portfolio loans for investment properties.

The bottom line: borrow for a real reason, not because you are betting on future rates. If the payment works today, liquidity matters, and the capital can be put to better use elsewhere, financing may make sense right now. As always, Jim recommends discussing individual circumstances with your CPA, financial advisor, and lending professionals before making a decision.

Sponsored by Warren Henry Automotive.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480 Why waiting is a bad strategy in a rising interest rate market

Why waiting is a bad strategy in a rising interest rate market

Jim Fried 9 views October 14, 2026 6:07 pm

On the third anniversary of the October 7, 2023, attacks in Israel, Fried on Business pauses its usual business conversation for a personal tribute to a young woman whose life was taken at the Nova music festival.

In Episode 892, Jim Fried welcomes his close friend, Dr. Vera, to remember her niece Karin, who was killed at just 22 years old. Through family photographs and deeply personal memories, Dr. Vera introduces listeners to the person behind the loss: a bright student, a devoted friend, a young traveler, and a daughter preparing to begin college.

Karin had completed two years of military service and traveled through Latin America with friends before returning to Israel with plans for her future. A festival meant to bring music, friendship, and happiness became the place where those possibilities were cut short.

Dr. Vera recounts Karin’s final call home, the family’s desperate search for answers, and the devastating confirmation of her death. She also reflects on the lasting grief carried by Karin’s parents, sister, and extended family, especially as her friends marry, have children, and reach milestones she will never experience.

Alongside that grief are memories of Karin’s visits to Miami, family time together, and the many friends who continue to honor her. The conversation closes with a plea to remember those who were killed and a prayer for health, happiness, and peace in Israel, the United States, and throughout the world.

This special episode offers space to listen, reflect, and help preserve Karin’s memory. Jim asks viewers and listeners to share the conversation so that her story and spirit continue to reach others.

Join Jim and Dr. Vera for a heartfelt remembrance of Karin, her unfinished future, and the family who will always love her. Her story deserves to be heard and remembered with care across generations and communities.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480 October 7 Remembrance: A Family’s Tribute to a Nova Festival Victim

October 7 Remembrance: A Family’s Tribute to a Nova Festival Victim

Jim Fried 29 views October 8, 2026 4:26 am

How do you keep a business podcast going for 891 episodes? Jim Fried opens the studio door and walks through the people, decisions, and routines behind Fried on Business at Miami Podcast Studios. From the first idea to the final clip, he explains how his team turns a timely topic into a live conversation that continues to reach people after the recording ends.

You can find them at MiamiPodcastStudios.com.

Jim starts with a subject he cares about, often one that lets him share his own perspective on business. He and Miami Podcast Studios develop the idea, select a guest, and use ChatGPT and Claude to check for angles they might have missed. Their suggestions are starting points. Jim reshapes the posts and talking points with his own judgment, then lets the conversation happen without a script or rehearsed questions.

In this episode, you’ll hear how Jim:

• Builds a show around a topic and a point of view.
• Works with a production partner to record and stream across multiple platforms.
• Sends advance flyers and follows up through email, text, and social posts.
• Uses clips and podcast distribution to give each conversation a longer life.
• Keeps the guest’s first reaction intact and brings his own energy to the microphone.

Jim also shares why a steady production team and sponsor support matter when podcasting becomes a commitment. He credits Miami Podcast Studios for the technical work and coaching, explains how he uses Constant Contact for email outreach, and describes how StreamYard helps him find moments to share after a show. His goal is to make a connection, help others succeed, and let listeners get to know the person behind the business.

Whether you are planning your first episode or refining an established show, this look behind the scenes offers practical ideas for making, promoting, and sustaining a podcast that sounds like you.

This episode of Fried on Business is brought to you by our presenting sponsor, Warren Henry Auto Group.

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/6126418013716480 891 Episodes, Zero Scripts: How Jim Fried Actually Makes a Podcast

891 Episodes, Zero Scripts: How Jim Fried Actually Makes a Podcast

Jim Fried 37 views September 30, 2026 4:34 pm