There are a lot of advantages to having your own radio show. Near the top of the list is having a platform from which to share my thoughts on many subjects – disparate though they may be.
Some things came to mind during the most recent Fried On Business program, so I wanted to take a moment to share them with you.
Wynwood is an artsy place. You’d think that art would be its most profitable export.
But you’d be wrong. Families now comprise the bulk of visitors to this submarket, so one of the most popular purchases these days is – ice cream.
Yes, ice cream. As you might expect, this is artisan ice cream, and folks from from near and far to sample the creative flavors.
This atmosphere of creativity is begetting economic development. I’m part of an office deal in Wynwood. We’re opening the doors soon, and among the first tenants will be a well-known watch company.
But they aren’t relocating their manufacturing operation. Instead, the creative design team is taking up residence.
Makes sense. Here’s another anecdote attesting to the creative, yet entrepreneurial, character of Wynwood. I just got a call from another potential tenant. They sell medical marijuana accessories.
They’re looking for a place in Wynwood and on Brickell Avenue. so we’re teaming up with my niece, Nikki Fried, to find appropriate locations. In fact, many of my clients are lining up to talk to Nikki about their incredible marijuana-related concepts.
For many, Wynwood is going to be the ticket to success.
Shifting gears, I was recently at Paramount Miami World Center, talking to Dan Kodsi, CEO of Royal Palm Companies.
He gave me some insight into a unique design trend in new construction. The advent of Uber flying taxis, and similar services, will require development of landing pads.
Yes, landing pads.
Later, I was talking to a younger person – under 30 or so – who told me he would never live in a building built before 2017. Why? Because Internet connectivity is vital to his lifestyle and business. Older buildings – even with larger units – just can’t compete in that arena, he said.
Personally, I’m an advocate of larger units that people can actually live in, like those being built in Coconut Grove for the super-wealthy. But it will be interesting to see how the trend toward small and micro units plays out.
The business of radio
As I mentioned earlier, hosting the Fried On Business show provides a lot of advantages in business. It opens doors. It builds relationships.
When I go to family office events, they find out about the radio show and ask to come on the air.
I bring them on the air. They get good exposure to my audience, but sometimes they want more.
A recent guest turned to me for marketing help, so Wanda and I are putting together a series of podcast episodes to help him talk about himself and what he brings to the market.
The package also entails video and social media as well.
The key to selling this service is two-fold:
1. Establish a relationship. Swapping stories is one of the best ways. Talk about common experiences in business, for example.
2. Solve the problem. Don’t talk about what you bring to the table. Talk about how you will help them succeed.
As our resident branding guru Bruce Turkel says, “It’s all about them.” That, my friends, is absolutely true, and I’m indebted to Bruce for teaching me this important principle.
The Fried On Business radio show helps me to project who I am in a transparent way. That helps others connect to me on a personal level, and it engenders trust.
Trust and relationship – the hallmarks of doing business today.
Click here to listen to the entire discussion.