Jim Fried of Fried On Business talks to Bruce Turkel, CEO and ECD at Turkel Brands in Miami, FL. Turkel uses a unique combination of creativity and business acumen to help companies build their businesses by making their brands more valuable. Turkel is a serial entrepreneur who has created many successful companies. Currently, Turkel is focused on his brand management agency (www.turkel.info) and his new book – All About Them. Turkel is also an accomplished speaker, musician and artist. Turkel will give tips on how to manage your brand.