Jim Fried of Fried On Business talks to Bruce Turkel, CEO and ECD at Turkel Brands, who uses a unique combination of creativity and business acumen to help companies build their businesses by making their brands more valuable. Turkel is a serial entrepreneur who has created a number of successful companies. Currently, Turkel is focused on his brand management agency (www.turkel.info) headquartered in Miami, Florida, and his Hispanic market advertising agency (www.OrigenGlobal.com) with 19 offices throughout the Spanish-speaking world. Turkel is also an accomplished speaker, author, musician and artist. We discuss how to build your personal brand and how your brand evolves over time.